The Integration Communication Revolution of Short Video Platforms: Innovative Approaches and Business Practices of TikTok Marketing Strategies

Yang Cai

2025

Abstract

With the rapid development of mobile internet, short video platforms have become important vehicles for information dissemination and commercial marketing. This study primarily employs the direct method, utilizing the process tracing method in case study research to elaborate on the integrated communication revolution of short video platforms. The theoretical contribution mainly lies in constructing a marketing integrated communication model for short video platforms, providing a feasible path for enterprises, brands, and marketing practitioners to optimize short video marketing strategies. Through this study, one can understand the characteristics of the communication model transformation of short video platforms, significant communication effects, and prominent commercial value. At the same time, short video platforms have become an important force in communication. To achieve better communication effects, short video platforms need to integrate various communication resources and continuously innovate content forms, communication technologies, and business models to maintain a competitive edge in the fierce market competition.

Paper Citation

in Harvard Style

Cai Y. (2025). The Integration Communication Revolution of Short Video Platforms: Innovative Approaches and Business Practices of TikTok Marketing Strategies. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 151-157. DOI: 10.5220/0013840400004719

in Bibtex Style

@conference{iceml25,
author={Yang Cai},
title={The Integration Communication Revolution of Short Video Platforms: Innovative Approaches and Business Practices of TikTok Marketing Strategies},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={151-157},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013840400004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - The Integration Communication Revolution of Short Video Platforms: Innovative Approaches and Business Practices of TikTok Marketing Strategies
SN - 978-989-758-775-7
AU - Cai Y.
PY - 2025
SP - 151
EP - 157
DO - 10.5220/0013840400004719
PB - SciTePress