The Impact of the Sharing Economy on Traditional Product Sales: The Case of Bicycle Sharing in China

Shi Yiyi

2025

Abstract

The sharing economy, exemplified by bike-sharing services, has transformed urban mobility while raising questions about its impact on traditional product sales. This study examines how bike-sharing affects consumers' intention to purchase private bicycles in China. Using the Perceived Value Theory, a conceptual model is developed to explore the relationships between the perceived value of shared products, the intention to use shared products, and the purchase intention of private products. Through empirical analysis based on survey data, findings indicate that higher perceived value of shared bicycles positively influences the intention to use them, which in turn negatively impacts the purchase intention of private bicycles. Among the four perceived value dimensions-economic, social, emotional, and functional-economic, emotional, and functional values significantly influence consumer behavior, while social value plays a less decisive role. These results suggest that the sharing economy does not merely complement traditional consumption patterns but actively reshapes them, potentially reducing demand for private ownership. The study contributes to understanding consumer decision-making in the sharing economy and provides insights for businesses and policymakers in managing the coexistence of shared and private product markets.

Paper Citation

in Harvard Style

Yiyi S. (2025). The Impact of the Sharing Economy on Traditional Product Sales: The Case of Bicycle Sharing in China. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 110-118. DOI: 10.5220/0013834700004719

in Bibtex Style

@conference{iceml25,
author={Shi Yiyi},
title={The Impact of the Sharing Economy on Traditional Product Sales: The Case of Bicycle Sharing in China},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={110-118},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013834700004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - The Impact of the Sharing Economy on Traditional Product Sales: The Case of Bicycle Sharing in China
SN - 978-989-758-775-7
AU - Yiyi S.
PY - 2025
SP - 110
EP - 118
DO - 10.5220/0013834700004719
PB - SciTePress