Interdisciplinary Analysis of College Students' Stress-Driven Consumption

Haoyi Dai

2025

Abstract

Based on the theory of social psychology and consumer behavior, this study systematically discusses the dynamic relationship between group pressure and shopping behavior of college students. Through the integration of compensatory consumption theory, self-regulation failure model and social comparison theory, the psychological mechanism and group heterogeneity of consumer behavior under pressure were revealed. The results show that stress significantly drives compensatory consumption through emotional regulation needs, and gender, grade and consumption channel have moderating effects. Shopping behavior has both the properties of immediate stress relief and long-term economic risk. In addition, when the shopping software is opened with a clear goal, the stress driven consumption of college students will be greatly reduced. The results of this study provide a theoretical basis for understanding the stress-driven consumption of college students, and provide theoretical support and practical enlightenment for mental health education, consumption structure optimization and healthy consumption culture construction in colleges and universities.

Paper Citation

in Harvard Style

Dai H. (2025). Interdisciplinary Analysis of College Students' Stress-Driven Consumption. In Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA; ISBN 978-989-758-774-0, SciTePress, pages 573-577. DOI: 10.5220/0013833200004708

in Bibtex Style

@conference{iampa25,
author={Haoyi Dai},
title={Interdisciplinary Analysis of College Students' Stress-Driven Consumption},
booktitle={Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA},
year={2025},
pages={573-577},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013833200004708},
isbn={978-989-758-774-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA
TI - Interdisciplinary Analysis of College Students' Stress-Driven Consumption
SN - 978-989-758-774-0
AU - Dai H.
PY - 2025
SP - 573
EP - 577
DO - 10.5220/0013833200004708
PB - SciTePress