Research on the Factors Influencing the Sales of Fenghuang Dancong Tea

Zichong Huang

2025

Abstract

As a representative of China's high-quality oolong tea, Phoenix Dancong tea has important cultural, economic and agricultural value. This article investigates and analyzes the individual factors affecting the sales volume of Fenghuang Dancong tea. It introduces the history, characteristics, and market background of Fenghuang Dancong tea, as well as the significance of this study. By examining historical sales data, the study analyzes the trends in sales volume and infers the causes behind these changes. Furthermore, it explores additional potential factors influencing the tea’s sales. The findings suggest that agricultural yield, product promotion and marketing, packaging quality and design, consumer experience, and competition from other products in the market all play significant roles in influencing Fenghuang Dancong tea’s sales. Through research, this article proposes that Phoenix Dancong Tea can enhance brand awareness, strengthen consumer resonance, expand market influence, and ultimately drive continued growth in sales and cultural identity by integrating traditional packaging culture, continuously improving economic levels, and live e-commerce.

Paper Citation

in Harvard Style

Huang Z. (2025). Research on the Factors Influencing the Sales of Fenghuang Dancong Tea. In Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA; ISBN 978-989-758-774-0, SciTePress, pages 139-144. DOI: 10.5220/0013815500004708

in Bibtex Style

@conference{iampa25,
author={Zichong Huang},
title={Research on the Factors Influencing the Sales of Fenghuang Dancong Tea},
booktitle={Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA},
year={2025},
pages={139-144},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013815500004708},
isbn={978-989-758-774-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA
TI - Research on the Factors Influencing the Sales of Fenghuang Dancong Tea
SN - 978-989-758-774-0
AU - Huang Z.
PY - 2025
SP - 139
EP - 144
DO - 10.5220/0013815500004708
PB - SciTePress