The Application of AR Game Scenarios in Urban Gamification: Opportunities, Challenges, and the Future

Zixuan Wang

2025

Abstract

Against the backdrop of the accelerating urbanization process and the vigorous development of digital technologies, urban gamification, as an innovative approach to enhancing urban vitality and enriching residents' living experiences, has received extensive attention. The rise of Augmented Reality (AR) technology has brought new opportunities to urban gamification, enabling players to interact with virtual elements in the real urban environment and creating unique gaming experiences. However, the application of AR game scenarios in urban gamification is still in the exploratory stage, facing numerous uncertainties and challenges. This study focuses on the application of AR game scenarios in urban gamification, conducting an in-depth analysis of its theoretical foundation, practical applications, advantages, challenges, and development strategies. Using the case analysis method, multiple typical AR game cases are selected for in-depth dissection, demonstrating the actual performance of AR game scenarios in urban gamification from different perspectives. The study finds that AR game scenarios have significant advantages in enhancing the fun of urban spaces, promoting social interaction, and facilitating cultural dissemination, but they also face many challenges. Based on this, the study proposes targeted development strategies such as increasing investment in technological innovation, promoting the diversification of game content, and innovating cooperation and promotion models, with the hope of effectively improving the quality of residents' lives.

Paper Citation

in Harvard Style

Wang Z. (2025). The Application of AR Game Scenarios in Urban Gamification: Opportunities, Challenges, and the Future. In Proceedings of the 2nd International Conference on Data Science and Engineering - Volume 1: ICDSE; ISBN 978-989-758-765-8, SciTePress, pages 161-167. DOI: 10.5220/0013680400004670

in Bibtex Style

@conference{icdse25,
author={Zixuan Wang},
title={The Application of AR Game Scenarios in Urban Gamification: Opportunities, Challenges, and the Future},
booktitle={Proceedings of the 2nd International Conference on Data Science and Engineering - Volume 1: ICDSE},
year={2025},
pages={161-167},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013680400004670},
isbn={978-989-758-765-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Data Science and Engineering - Volume 1: ICDSE
TI - The Application of AR Game Scenarios in Urban Gamification: Opportunities, Challenges, and the Future
SN - 978-989-758-765-8
AU - Wang Z.
PY - 2025
SP - 161
EP - 167
DO - 10.5220/0013680400004670
PB - SciTePress