Application and Optimization of Cloud Computing in Big Data Processing

Zhong Chen, Guoyan Yang, Feijiang Huang

2025

Abstract

This paper studies the application of cloud computing in big data processing, taking the user behavior analysis of e-commerce platform as an example, aiming at the recommendation accuracy and user conversion rate of the platform. Based on the collection of user operation, product sales and regional data, the relationship between user behavior and conversion rate is analyzed. In this paper, it is necessary to build the platform architecture and framework, optimize the framework, and apply it, and finally conclude that the dwell time of purchase behavior is highly correlated with the conversion rate, and the high unit price products contribute significantly to sales. After analyzing the experimental data, it was concluded that the conversion rate was the highest in the northern region, while the conversion rate was lower in the southern region despite the high number of visits. Based on the comprehensive analysis, it was concluded that improving user dwell time and optimizing regional strategies could help improve its overall sales. This also shows that the application of cloud computing in big data processing is very effective, and effective improvements can be achieved through intelligent algorithm optimization.

Paper Citation

in Harvard Style

Chen Z., Yang G. and Huang F. (2025). Application and Optimization of Cloud Computing in Big Data Processing. In Proceedings of the 3rd International Conference on Futuristic Technology - Volume 1: INCOFT; ISBN 978-989-758-763-4, SciTePress, pages 485-491. DOI: 10.5220/0013546200004664

in Bibtex Style

@conference{incoft25,
author={Zhong Chen and Guoyan Yang and Feijiang Huang},
title={Application and Optimization of Cloud Computing in Big Data Processing},
booktitle={Proceedings of the 3rd International Conference on Futuristic Technology - Volume 1: INCOFT},
year={2025},
pages={485-491},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013546200004664},
isbn={978-989-758-763-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Futuristic Technology - Volume 1: INCOFT
TI - Application and Optimization of Cloud Computing in Big Data Processing
SN - 978-989-758-763-4
AU - Chen Z.
AU - Yang G.
AU - Huang F.
PY - 2025
SP - 485
EP - 491
DO - 10.5220/0013546200004664
PB - SciTePress