Digital Assistant in a Point of Sales

Emilia Lesiak, Grzegorz Wolny, Bartosz Przybył, Michał K. Szczerbak

2025

Abstract

This article investigates the deployment of a Voice User Interface (VUI)-powered digital assistant in a retail setting and assesses its impact on customer engagement and service efficiency. The study explores how digital assistants can enhance user interactions through advanced conversational capabilities with multilingual support. By integrating a digital assistant into a high-traffic retail environment, we evaluate its effectiveness in improving the quality of customer service and operational efficiency. Data collected during the experiment demonstrate varied impacts on customer interaction, revealing insights into the future optimizations of digital assistant technologies in customer-facing roles. This study contributes to the understanding of digital transformation strategies within the customer relations domain emphasizing the need for service flexibility and user-centric design in modern retail stores.

Paper Citation

in Harvard Style

Lesiak E., Wolny G., Przybył B. and Szczerbak M. (2025). Digital Assistant in a Point of Sales. In Proceedings of the 20th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 1: HUCAPP; ISBN 978-989-758-728-3, SciTePress, pages 439-451. DOI: 10.5220/0013042500003912

in Bibtex Style

@conference{hucapp25,
author={Emilia Lesiak and Grzegorz Wolny and Bartosz Przybył and Michał Szczerbak},
title={Digital Assistant in a Point of Sales},
booktitle={Proceedings of the 20th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 1: HUCAPP},
year={2025},
pages={439-451},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013042500003912},
isbn={978-989-758-728-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 1: HUCAPP
TI - Digital Assistant in a Point of Sales
SN - 978-989-758-728-3
AU - Lesiak E.
AU - Wolny G.
AU - Przybył B.
AU - Szczerbak M.
PY - 2025
SP - 439
EP - 451
DO - 10.5220/0013042500003912
PB - SciTePress