Study on the Relationship Between Creativity of Video Games Development and Rigid Management Process

Zhiqian Zhang

2024

Abstract

In recent years, the video game industry has faced unprecedented opportunities and challenges. Increasingly fierce market competition has forced video game companies to develop games with better gameplay, innovation along with higher overall quality. However, in the process of game development, the ability to innovate is often greatly affected by the company's management structure and process. This paper analyses the history of Ubisoft's development, management process and change in terms of innovation ability, exploring how specific company management process has its impact on creativity and innovation. Three specific perspectives: project development process, relationship between technology and innovation, facilitating role of informal organizations, are used to demonstrate how management strategies influence team creativity in both positive and negative ways. The study found that as the industry environment and consumer perceptions change, the management structure and processes are supposed to evolve in response. If adjustments are not made in a timely manner, problems in management processes are able to radiate to all levels of the company. Once the balance between efficiency and creativity is lost, the process of restoring that balance could be long and bumpy.

Paper Citation

in Harvard Style

Zhang Z. (2024). Study on the Relationship Between Creativity of Video Games Development and Rigid Management Process. In Proceedings of the 1st International Conference on Modern Logistics and Supply Chain Management - Volume 1: MLSCM; ISBN 978-989-758-738-2, SciTePress, pages 177-184. DOI: 10.5220/0013253200004558

in Bibtex Style

@conference{mlscm24,
author={Zhiqian Zhang},
title={Study on the Relationship Between Creativity of Video Games Development and Rigid Management Process},
booktitle={Proceedings of the 1st International Conference on Modern Logistics and Supply Chain Management - Volume 1: MLSCM},
year={2024},
pages={177-184},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013253200004558},
isbn={978-989-758-738-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Modern Logistics and Supply Chain Management - Volume 1: MLSCM
TI - Study on the Relationship Between Creativity of Video Games Development and Rigid Management Process
SN - 978-989-758-738-2
AU - Zhang Z.
PY - 2024
SP - 177
EP - 184
DO - 10.5220/0013253200004558
PB - SciTePress