Strategic Digital Transformation in B2B Companies: Enhancing Competitiveness Through Technological Innovation

Jingyi Wang

2024

Abstract

With the rapid development of information technology and the intensification of competition in the global market, B2B companies face unprecedented pressure to transform. This study examines how B2B companies can enhance their competitiveness through digital transformation in response to technological changes in the business environment and increasing market competition. Through the literature, this study analyses the role of data in B2B digital transformation, the impact of emerging digital technologies, changes in business models and user experience, and the challenges of digital transformation. The study shows that effective use of data, adoption of advanced digital technologies, and innovation in business models are essential for B2B companies to achieve successful digital transformation. This study also points out that digital transformation is not just about technological change but involves a complete reorientation of corporate culture, strategic positioning, and internal structure. The study highlights the importance of cross-functional collaboration and discusses strategies to ensure data security and privacy during digital transformation.

Paper Citation

in Harvard Style

Wang J. (2024). Strategic Digital Transformation in B2B Companies: Enhancing Competitiveness Through Technological Innovation. In Proceedings of the 1st International Conference on Modern Logistics and Supply Chain Management - Volume 1: MLSCM; ISBN 978-989-758-738-2, SciTePress, pages 11-17. DOI: 10.5220/0013228100004558

in Bibtex Style

@conference{mlscm24,
author={Jingyi Wang},
title={Strategic Digital Transformation in B2B Companies: Enhancing Competitiveness Through Technological Innovation},
booktitle={Proceedings of the 1st International Conference on Modern Logistics and Supply Chain Management - Volume 1: MLSCM},
year={2024},
pages={11-17},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013228100004558},
isbn={978-989-758-738-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Modern Logistics and Supply Chain Management - Volume 1: MLSCM
TI - Strategic Digital Transformation in B2B Companies: Enhancing Competitiveness Through Technological Innovation
SN - 978-989-758-738-2
AU - Wang J.
PY - 2024
SP - 11
EP - 17
DO - 10.5220/0013228100004558
PB - SciTePress