Under the Impact of e-Commerce, the Operation Strategy of Physical Clothing Stores

Zhehao Zhao

2024

Abstract

With the development of the Internet, the Internet era has brought great changes to all aspects of people's lives. More consumers have changed from offline to online purchasing, which has brought great impact on physical clothing stores under the impact of e-commerce. This paper mainly studies how physical clothing stores should survive under the impact of e-commerce, By examining the present situation of China's clothing retail sector, This study aims to understand the evolving trends within the physical clothing industry. Utilizing the SWOT analytical framework, the study delves into the strengths, weaknesses, opportunities, and threats faced by brick-and-mortar clothing stores. Notably, their strengths lie in offering customers the ability to touch and see actual products, providing a personal shopping experience, and enabling customers to enjoy the pleasures of shopping. However, the weaknesses of physical clothing stores are also evident, such as higher prices, inconvenience in returns, and limitations posed by time and weather. Despite these challenges, physical stores have an opportunity to attract consumer groups who prefer not to shop online and can capitalize on this by offering exclusive promotions and discounts. A significant threat to physical clothing stores lies in the high operational costs and the competitive pressure from larger physical stores. To counter these threats and mitigate the impact of online clothing retailers, physical stores should focus on enhancing consumer experience, optimizing store locations, improving service quality, exploring customized clothing options, reducing product prices, and innovating their sales models.

Paper Citation

in Harvard Style

Zhao Z. (2024). Under the Impact of e-Commerce, the Operation Strategy of Physical Clothing Stores. In Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI; ISBN 978-989-758-713-9, SciTePress, pages 289-294. DOI: 10.5220/0012936900004508

in Bibtex Style

@conference{emiti24,
author={Zhehao Zhao},
title={Under the Impact of e-Commerce, the Operation Strategy of Physical Clothing Stores},
booktitle={Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI},
year={2024},
pages={289-294},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012936900004508},
isbn={978-989-758-713-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI
TI - Under the Impact of e-Commerce, the Operation Strategy of Physical Clothing Stores
SN - 978-989-758-713-9
AU - Zhao Z.
PY - 2024
SP - 289
EP - 294
DO - 10.5220/0012936900004508
PB - SciTePress