Research on the Impact of Expanding Cross-Border e-Commerce Business on e-Commerce Enterprises: A Case Study of Pinduoduo and Jingdong

Ruikang Gong

2024

Abstract

As an emerging business model, rapid development has occurred on cross-border e-commerce in recent decades, not only providing businesses with a broader market space but also bringing new opportunities and challenges. Pinduoduo’s (PDD) quick development and the meteoric rise in its market value have garnered significant public attention during these years. Team, a cross-border e-commerce retail store owned by PDD, was a remarkable success within a year of its launch, which may be one of the reasons for PDD’s rapid development. This paper has conducted a series of data collection and analysis on how international e-commerce affects enterprises, aiming to reveal its actual influence on business operations. In this paper, the data of PDD and Jingdong(JD) was analyzed to investigate the effects of expanding cross-border e-commerce business on e-commerce enterprises. It discovered that expanding cross-border e-commerce business will not significantly improve the net income of e-commerce enterprises. However, the stock prices of e-commerce enterprises have boosted significantly after expanding cross-border e-commerce business. After further conjectures and summaries, it reveals that although expanding cross-border e-commerce business cannot significantly improve net income in the short term, it can significantly increase stock prices, which benefits boost investors’ confidence and attract their attention and support. These results can provide suggestions and guidance for e-commerce enterprises when they decide whether to expand cross-border e-commerce business.

Paper Citation

in Harvard Style

Gong R. (2024). Research on the Impact of Expanding Cross-Border e-Commerce Business on e-Commerce Enterprises: A Case Study of Pinduoduo and Jingdong. In Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI; ISBN 978-989-758-713-9, SciTePress, pages 269-277. DOI: 10.5220/0012926500004508

in Bibtex Style

@conference{emiti24,
author={Ruikang Gong},
title={Research on the Impact of Expanding Cross-Border e-Commerce Business on e-Commerce Enterprises: A Case Study of Pinduoduo and Jingdong},
booktitle={Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI},
year={2024},
pages={269-277},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012926500004508},
isbn={978-989-758-713-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI
TI - Research on the Impact of Expanding Cross-Border e-Commerce Business on e-Commerce Enterprises: A Case Study of Pinduoduo and Jingdong
SN - 978-989-758-713-9
AU - Gong R.
PY - 2024
SP - 269
EP - 277
DO - 10.5220/0012926500004508
PB - SciTePress