Research on Digital Transformation Path and Development of the e-Commerce Industry: Taking Alibaba as an Example

Huaen Lu

2024

Abstract

With the development of digital technology, the e-commerce industry has good opportunities for digital transformation. This paper takes Alibaba as the research object, uses PEST and Porter's Five Forces model to analyze the transformation motivation of its digital transformation, studies the implementation path and effectiveness of its digital transformation, and based on the analysis, puts forward the four trend of China's e-commerce industry's future development, and proposes three relevant development suggestions to e-commerce enterprises.

Paper Citation

in Harvard Style

Lu H. (2024). Research on Digital Transformation Path and Development of the e-Commerce Industry: Taking Alibaba as an Example. In Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI; ISBN 978-989-758-713-9, SciTePress, pages 208-214. DOI: 10.5220/0012923100004508

in Bibtex Style

@conference{emiti24,
author={Huaen Lu},
title={Research on Digital Transformation Path and Development of the e-Commerce Industry: Taking Alibaba as an Example},
booktitle={Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI},
year={2024},
pages={208-214},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012923100004508},
isbn={978-989-758-713-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI
TI - Research on Digital Transformation Path and Development of the e-Commerce Industry: Taking Alibaba as an Example
SN - 978-989-758-713-9
AU - Lu H.
PY - 2024
SP - 208
EP - 214
DO - 10.5220/0012923100004508
PB - SciTePress