The Challenges, Strategies, and Roles of Database Technology in the Big Data Era: A Case Study of the Push System in E-Commerce

Haoming Zhang

2024

Abstract

In the era of big data, live e-commerce has seen explosive growth, putting pressure on instant and tailored advertising. This research aims to refine ad systems, focusing on delivering ads promptly and accurately to improve user experience and increase platform revenue. The study uncovers that processing extensive data can hinder the speed of ad delivery, which can negatively impact user satisfaction and, consequently, sales. To address this, e-commerce platforms are in need of more accurate recommendation systems to facilitate personalized ads, which depend on a thorough analysis of consumer behavior. There exists a challenge where existing algorithms may not fully comprehend or anticipate user needs, leading to a misalignment between the ads served and the actual interests of users. In the context of increasingly stringent data protection laws, it is imperative for ad systems to manage user data with greater care and legality, thereby ensuring compliance with regulations and safeguarding user privacy.

Paper Citation

in Harvard Style

Zhang H. (2024). The Challenges, Strategies, and Roles of Database Technology in the Big Data Era: A Case Study of the Push System in E-Commerce. In Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI; ISBN 978-989-758-713-9, SciTePress, pages 183-187. DOI: 10.5220/0012918100004508

in Bibtex Style

@conference{emiti24,
author={Haoming Zhang},
title={The Challenges, Strategies, and Roles of Database Technology in the Big Data Era: A Case Study of the Push System in E-Commerce},
booktitle={Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI},
year={2024},
pages={183-187},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012918100004508},
isbn={978-989-758-713-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI
TI - The Challenges, Strategies, and Roles of Database Technology in the Big Data Era: A Case Study of the Push System in E-Commerce
SN - 978-989-758-713-9
AU - Zhang H.
PY - 2024
SP - 183
EP - 187
DO - 10.5220/0012918100004508
PB - SciTePress