Strategic Imperatives for Tesla: A SWOT Analysis of Market Position and Technological Innovation in the Electric Vehicle Industry

Pengcheng Wu

2024

Abstract

This research aims to find the problems that Tesla is facing by using SWOT analysis and in which way could Tesla overcome these problems. The research question is the SWOT analysis on Tesla, BYD, Toyota and the comparison analysis. The research use SWOT method and comparison method as the main methods. The research found out that tesla’s threats are mainly on battery and the competition with hybrid cars. The solution is to enhance the special design for EV and maintain a good relationship with battery supply companies.

Paper Citation

in Harvard Style

Wu P. (2024). Strategic Imperatives for Tesla: A SWOT Analysis of Market Position and Technological Innovation in the Electric Vehicle Industry. In Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI; ISBN 978-989-758-713-9, SciTePress, pages 122-126. DOI: 10.5220/0012911000004508

in Bibtex Style

@conference{emiti24,
author={Pengcheng Wu},
title={Strategic Imperatives for Tesla: A SWOT Analysis of Market Position and Technological Innovation in the Electric Vehicle Industry},
booktitle={Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI},
year={2024},
pages={122-126},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012911000004508},
isbn={978-989-758-713-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI
TI - Strategic Imperatives for Tesla: A SWOT Analysis of Market Position and Technological Innovation in the Electric Vehicle Industry
SN - 978-989-758-713-9
AU - Wu P.
PY - 2024
SP - 122
EP - 126
DO - 10.5220/0012911000004508
PB - SciTePress