Qualitative Technology Transfer Model for Predicting Adoption of Information Delivered Through Information and Communication Technology: A Case of Experimental Research

A. Dharanipriya, C. Karthikeyan, S. Panneerselvam

2024

Abstract

Everett M. Rogers’ Diffusion of innovation model is still ruling the field of agricultural extension research with respect to technology adoption due to the validity and relevance of the model even in different contexts. However, the changes in the communication strategy used by the agricultural extension system in the recent past would have created changes in the stages of adoption of scientific information by farmers. Hence, the present paper deals with an ICT based technology transfer model proposed to predict the adoption of agricultural technological information disseminated through smartphones. In the proposed model, adoption of technological information obtained through ICT tool based agro advisories consisted of six stages such as awareness, need, knowledge, evaluation, decision, and gratification. The traditional categorization of adopters is not relevant to this context as ICT based extension services especially in the form of agro advisories deliver information that has time utility and demands immediate response from the farmer. In such cases, only innovators who adopt the advisory were considered in the model. This model would be helpful for bureaucrats and R & D proponents to anticipate the likely rate of adoption of agricultural technologies by farmers and visualize the impact of ICT based agricultural extension projects.

Paper Citation

in Harvard Style

Dharanipriya A., Karthikeyan C. and Panneerselvam S. (2024). Qualitative Technology Transfer Model for Predicting Adoption of Information Delivered Through Information and Communication Technology: A Case of Experimental Research. In Proceedings of the 1st International Conference on Emerging Innovations for Sustainable Agriculture - Volume 1: ICEISA; ISBN 978-989-758-714-6, SciTePress, pages 86-92. DOI: 10.5220/0012882300004519

in Bibtex Style

@conference{iceisa24,
author={A. Dharanipriya and C. Karthikeyan and S. Panneerselvam},
title={Qualitative Technology Transfer Model for Predicting Adoption of Information Delivered Through Information and Communication Technology: A Case of Experimental Research},
booktitle={Proceedings of the 1st International Conference on Emerging Innovations for Sustainable Agriculture - Volume 1: ICEISA},
year={2024},
pages={86-92},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012882300004519},
isbn={978-989-758-714-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Emerging Innovations for Sustainable Agriculture - Volume 1: ICEISA
TI - Qualitative Technology Transfer Model for Predicting Adoption of Information Delivered Through Information and Communication Technology: A Case of Experimental Research
SN - 978-989-758-714-6
AU - Dharanipriya A.
AU - Karthikeyan C.
AU - Panneerselvam S.
PY - 2024
SP - 86
EP - 92
DO - 10.5220/0012882300004519
PB - SciTePress