Impact of Big Data Analytics on E-Commerce for Business Application: A Review and Analysis of Its Essence in a Competitive World

Rajkumar S., Mukundh J, Jenila Livingston L M

2024

Abstract

Big data analytics has had a transformative effect on e-commerce. An estimated annual growth rate of 22 to 24 percent has been observed for the production of digital data, and it has resulted in the generation of zettabytes of data. It is anticipated that this trend will continue in the future years, with projections indicating a significant increase in the global data-sphere. The exponential growth of data has compelled businesses to adopt a data-driven approach to rethink their decision-making strategies and embrace new insights derived from vast troves of information, recognizing that the more they know about their data, the greater their chances of success, as this mindset contributes to higher productivity, rapid expansion, and creative innovations, resulting in distinctive competitive benefits. In this research, we attempt to present genuine proof on how big data analytics might benefit e-commerce platforms to predict, monitor and analyze sales, and build a better model, through a small illustration. Through this paper, we aim to validate the positive impressions and potential of big data analytics on e-commerce.

Paper Citation

in Harvard Style

S. R., J M. and M J. (2024). Impact of Big Data Analytics on E-Commerce for Business Application: A Review and Analysis of Its Essence in a Competitive World. In Proceedings of the 1st International Conference on Emerging Innovations for Sustainable Agriculture - Volume 1: ICEISA; ISBN 978-989-758-714-6, SciTePress, pages 40-49. DOI: 10.5220/0012881100004519

in Bibtex Style

@conference{iceisa24,
author={Rajkumar S. and Mukundh J and Jenila M},
title={Impact of Big Data Analytics on E-Commerce for Business Application: A Review and Analysis of Its Essence in a Competitive World},
booktitle={Proceedings of the 1st International Conference on Emerging Innovations for Sustainable Agriculture - Volume 1: ICEISA},
year={2024},
pages={40-49},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012881100004519},
isbn={978-989-758-714-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Emerging Innovations for Sustainable Agriculture - Volume 1: ICEISA
TI - Impact of Big Data Analytics on E-Commerce for Business Application: A Review and Analysis of Its Essence in a Competitive World
SN - 978-989-758-714-6
AU - S. R.
AU - J M.
AU - M J.
PY - 2024
SP - 40
EP - 49
DO - 10.5220/0012881100004519
PB - SciTePress