Explore the Impact of Live Marketing on Contemporary Consumption Concepts

Xinyue Hu

2024

Abstract

Now the mobile phone is more and more advanced, and the network is more and more developed, which has changed a variety of different forms of network broadcast. Different people can broadcast live in their own way to achieve their purposes. Because of the increasing number of network live broadcasts, the form has become colorful, so people should pay attention to the elements of live broadcasts and the matters that they need to pay attention to. This issue of live broadcast elements can be discussed through literature review, induction, and comparison. The success of a live broadcast is inseparable from the blessing of various elements, which requires the simultaneous existence of different elements, and the use of various elements to the extreme, to give full play to its maximum role, to achieve the expected results. People who broadcast live should constantly update the elements of live broadcast and find the elements that suit them, rather than blindly follow them

Paper Citation

in Harvard Style

Hu X. (2024). Explore the Impact of Live Marketing on Contemporary Consumption Concepts. In Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE; ISBN 978-989-758-690-3, SciTePress, pages 344-349. DOI: 10.5220/0012838600004547

in Bibtex Style

@conference{icdse24,
author={Xinyue Hu},
title={Explore the Impact of Live Marketing on Contemporary Consumption Concepts},
booktitle={Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE},
year={2024},
pages={344-349},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012838600004547},
isbn={978-989-758-690-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE
TI - Explore the Impact of Live Marketing on Contemporary Consumption Concepts
SN - 978-989-758-690-3
AU - Hu X.
PY - 2024
SP - 344
EP - 349
DO - 10.5220/0012838600004547
PB - SciTePress