Explore the Interplay Between Social Media Marketing and Audience Reception for Female-Centric Asian Films

Huangshenyi Guan, Xiaohui Huang, Zehui Yu, Yitong Zhang

2024

Abstract

With the popularity of social media, the interplay between the marketing of female-centric Asian films on social media and audience acceptance becomes a topic worth exploring. This study aims to explore how the marketing strategies of female-centric Asian films on social media affect audience acceptance and analyze the mechanisms of interaction between the two, which adopts the method of literature analysis and empirical research. First of all, the relevant literature is combed and analyzed to understand the existing research results and theoretical framework. Secondly, through experimental design and data collection. In female-centric Asian film marketing posts, and how these factors affect audience acceptance. The study found that there are some high-frequency words in social media posts related to Asian films featuring women that could have a potential impact on addressing gender inequality. At the same time, different content types and phrasing influence audience preferences and behaviors, thus influencing their interactions on social media platforms. In addition, the study found that female-oriented films have had a significant impact on positive changes in society’s perceptions of women, revealing and addressing several social issues and inequalities. This study on the social media marketing of female-centric Asian films has important implications for changing social perceptions, addressing gender inequality, and increasing the visibility and word-of-mouth of films.

Paper Citation

in Harvard Style

Guan H., Huang X., Yu Z. and Zhang Y. (2024). Explore the Interplay Between Social Media Marketing and Audience Reception for Female-Centric Asian Films. In Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE; ISBN 978-989-758-690-3, SciTePress, pages 77-85. DOI: 10.5220/0012822100004547

in Bibtex Style

@conference{icdse24,
author={Huangshenyi Guan and Xiaohui Huang and Zehui Yu and Yitong Zhang},
title={Explore the Interplay Between Social Media Marketing and Audience Reception for Female-Centric Asian Films},
booktitle={Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE},
year={2024},
pages={77-85},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012822100004547},
isbn={978-989-758-690-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE
TI - Explore the Interplay Between Social Media Marketing and Audience Reception for Female-Centric Asian Films
SN - 978-989-758-690-3
AU - Guan H.
AU - Huang X.
AU - Yu Z.
AU - Zhang Y.
PY - 2024
SP - 77
EP - 85
DO - 10.5220/0012822100004547
PB - SciTePress