Harmonizing Innovation and Regulation: Swiss Health Insurance Navigates Digital Health Technologies for Enhanced Patient Engagement

Estelle Pfitzer, Estelle Pfitzer, Birte Jörn, Tobias Kowatsch, Tobias Kowatsch, Tobias Kowatsch

2024

Abstract

We investigate the innovative domain of digital health technologies (DHTs) within the unique and highly regulated context of the Swiss health insurance system, focusing on the pragmatic approach adopted by Sanitas, a leading health insurance provider in Switzerland. Drawing on an insightful interaction with Birte Jörn, manager for innovation and venturing at Sanitas, the following position statement underlines the strategic integration and adoption of DHTs to enhance customer engagement, reinforce patient self-management, and, subsequently, mitigate healthcare and insurance service costs. Among barriers such as rigorous regulations and reimbursement limitations, insights collected from various DHT pilot programs unveil certain tendencies, like notable customer interest in DHTs oriented towards lifestyle, mental well-being, and chronic disease management.

Paper Citation

in Harvard Style

Pfitzer E., Jörn B. and Kowatsch T. (2024). Harmonizing Innovation and Regulation: Swiss Health Insurance Navigates Digital Health Technologies for Enhanced Patient Engagement. In Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up; ISBN 978-989-758-688-0, SciTePress, pages 833-837. DOI: 10.5220/0012368300003657

in Bibtex Style

@conference{scale-it-up24,
author={Estelle Pfitzer and Birte Jörn and Tobias Kowatsch},
title={Harmonizing Innovation and Regulation: Swiss Health Insurance Navigates Digital Health Technologies for Enhanced Patient Engagement},
booktitle={Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up},
year={2024},
pages={833-837},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012368300003657},
isbn={978-989-758-688-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up
TI - Harmonizing Innovation and Regulation: Swiss Health Insurance Navigates Digital Health Technologies for Enhanced Patient Engagement
SN - 978-989-758-688-0
AU - Pfitzer E.
AU - Jörn B.
AU - Kowatsch T.
PY - 2024
SP - 833
EP - 837
DO - 10.5220/0012368300003657
PB - SciTePress