Comparing the Effect of Privacy and Non-Privacy Social Media Photo Tools on Factors of Privacy Concern

Vanessa Bracamonte, Sebastian Pape, Sascha Loebner

2023

Abstract

Research into privacy tools for social media content has found that although there is a positive attitude towards these tools, there are also privacy concerns related to the user information involved. This privacy concern towards privacy tools can be higher than for non-privacy tools of a similar type, but the reason for this difference is not clear. To address this, we conducted an online experiment to compare the effect of a privacy and a non-privacy tool on antecedent factors of privacy concern (Perceived value of personal information, Social presence, Affect and Trust) which are hypothesized to be affected by the different purpose of the tools. The results show that participants had higher affect towards the privacy tool compared to the non-privacy tool. On the other hand, the results also show that participants in the privacy tool group had a higher level of perception of value of their personal information, that is, that the information provided to and inferred by the tool is valuable. Finally, both factors mediated a significant but opposing effect of the type of tool on privacy concern.

Paper Citation

in Harvard Style

Bracamonte V., Pape S. and Loebner S. (2023). Comparing the Effect of Privacy and Non-Privacy Social Media Photo Tools on Factors of Privacy Concern. In Proceedings of the 9th International Conference on Information Systems Security and Privacy - Volume 1: ICISSP, ISBN 978-989-758-624-8, pages 669-676. DOI: 10.5220/0011784900003405

in Bibtex Style

@conference{icissp23,
author={Vanessa Bracamonte and Sebastian Pape and Sascha Loebner},
title={Comparing the Effect of Privacy and Non-Privacy Social Media Photo Tools on Factors of Privacy Concern},
booktitle={Proceedings of the 9th International Conference on Information Systems Security and Privacy - Volume 1: ICISSP,},
year={2023},
pages={669-676},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011784900003405},
isbn={978-989-758-624-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 9th International Conference on Information Systems Security and Privacy - Volume 1: ICISSP,
TI - Comparing the Effect of Privacy and Non-Privacy Social Media Photo Tools on Factors of Privacy Concern
SN - 978-989-758-624-8
AU - Bracamonte V.
AU - Pape S.
AU - Loebner S.
PY - 2023
SP - 669
EP - 676
DO - 10.5220/0011784900003405