Word Cloud Analysis of Corporate Reputation and the Influence of Corporate Social Responsibility on Corporate Reputation

Tianyu Wang

2022

Abstract

Along with the economic and social development, the company has also been developed to a great extent, but the environmental pollution has become a high-profile topic at present, the environmental pollution will affect enterprise's reputation and image, so more and more domestic and foreign scholars to the field of research, explore the ways and means to improve enterprise reputation. This paper uses Python to highlight the words with high frequency in the text to dig and analyze the research hotpots of corporate reputation. At the same time, considering the two factors of corporate social responsibility and corporate reputation, this paper studies the mechanism of corporate reputation and corporate social responsibility, and analyzes the intermediary role of green human resource management in corporate social responsibility and corporate reputation. The results show that corporate social responsibility can promote corporate reputation. Green human resource management plays a positive intermediary role in the mechanism of corporate social responsibility to corporate reputation.

Paper Citation

in Harvard Style

Wang T. (2022). Word Cloud Analysis of Corporate Reputation and the Influence of Corporate Social Responsibility on Corporate Reputation. In Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME; ISBN 978-989-758-636-1, SciTePress, pages 180-184. DOI: 10.5220/0012027700003620

in Bibtex Style

@conference{icemme22,
author={Tianyu Wang},
title={Word Cloud Analysis of Corporate Reputation and the Influence of Corporate Social Responsibility on Corporate Reputation},
booktitle={Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME},
year={2022},
pages={180-184},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012027700003620},
isbn={978-989-758-636-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME
TI - Word Cloud Analysis of Corporate Reputation and the Influence of Corporate Social Responsibility on Corporate Reputation
SN - 978-989-758-636-1
AU - Wang T.
PY - 2022
SP - 180
EP - 184
DO - 10.5220/0012027700003620
PB - SciTePress