The Impact of Motivation on Collaborative Consumption Through Behavioral Intention in Taiwan

Endyastuti Pravitasari, Shui-Shun Lin

2022

Abstract

Collaborative consumption has emerged as a phenomenon widely described by academic literature to promote more sustainable consumption practices such as sharing over ownership, peer-to-peer lending, and renting. The aim of this study is to analyze the motivational factors of collaborative consumption in the era of the sharing economy, as a part of planned behavior with attitude as a moderating variable of Taiwan customers. The hypothesis tested with a simple random sampling technic with the total number of 203 Taiwanese. The finding indicates that Taiwan customers really pay attention to the impact of sustainability in the way they examine collaborative consumption products. A gap between attitude and behavioral intention also appeared in this research.

Paper Citation

in Harvard Style

Pravitasari E. and Lin S. (2022). The Impact of Motivation on Collaborative Consumption Through Behavioral Intention in Taiwan. In Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta; ISBN 978-989-758-654-5, SciTePress, pages 71-82. DOI: 10.5220/0011976200003582

in Bibtex Style

@conference{iscp uta'45 jakarta22,
author={Endyastuti Pravitasari and Shui-Shun Lin},
title={The Impact of Motivation on Collaborative Consumption Through Behavioral Intention in Taiwan},
booktitle={Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta},
year={2022},
pages={71-82},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011976200003582},
isbn={978-989-758-654-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta
TI - The Impact of Motivation on Collaborative Consumption Through Behavioral Intention in Taiwan
SN - 978-989-758-654-5
AU - Pravitasari E.
AU - Lin S.
PY - 2022
SP - 71
EP - 82
DO - 10.5220/0011976200003582
PB - SciTePress