Research on Multimodality of Mainstream Political News Video in China Based on ELAN: Take the News Broadcast and Anchor Talk Broadcast Columns of China Media Group as Examples

Yushan Liu, Xiao Rao

2022

Abstract

On January 1st, 1978, the program CCTV News was officially launched. Since its launch, the program has been regarded as the most authoritative TV news program with information and media influence in China. Although the news network has undergone several major revisions over the past 40 years, it has not changed the core positioning of its programs. In order to adapt to the integrated media environment, the CCTV News column has derived the News Broadcast from CCTV Anchors column while maintaining the original program pattern unchanged. With the help of Elan (6.3), this paper puts forward a multimodal research path of current political news video and short video, and makes an in-depth comparative analysis of the characteristics of CCTV News and News Broadcast from CCTV Anchors.

Paper Citation

in Harvard Style

Liu Y. and Rao X. (2022). Research on Multimodality of Mainstream Political News Video in China Based on ELAN: Take the News Broadcast and Anchor Talk Broadcast Columns of China Media Group as Examples. In Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME; ISBN 978-989-758-630-9, SciTePress, pages 301-307. DOI: 10.5220/0011911000003613

in Bibtex Style

@conference{nmdme22,
author={Yushan Liu and Xiao Rao},
title={Research on Multimodality of Mainstream Political News Video in China Based on ELAN: Take the News Broadcast and Anchor Talk Broadcast Columns of China Media Group as Examples},
booktitle={Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME},
year={2022},
pages={301-307},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011911000003613},
isbn={978-989-758-630-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME
TI - Research on Multimodality of Mainstream Political News Video in China Based on ELAN: Take the News Broadcast and Anchor Talk Broadcast Columns of China Media Group as Examples
SN - 978-989-758-630-9
AU - Liu Y.
AU - Rao X.
PY - 2022
SP - 301
EP - 307
DO - 10.5220/0011911000003613
PB - SciTePress