Modeling e-Commerce for Watersport Business in Nusa Dua Bali Based on IT-Business Alignment

Kadek Cahya Dewi, Putu Prayustika, Ni Hariyanti, Ni Sasti, Made Kusumadewi, I. Raditya

2022

Abstract

The research purpose was to develop an e-commerce model for the watersport business in Nusa Dua Bali based on IT-Business alignment. This research was a research and development research. It began with the plan stage by collecting data, then the development stage by IT-Business Alignment analysis based on the Strategic Alignment Model and continued by developing an e-commerce model and system mockup. Finally, the Evaluation stage were conducted by validation through focus group discussion with purpose model and mockup testing by inviting the experts and stakeholders. The result was the proposed e-commerce model for watersport business in Nusa Dua Bali is adopted the B2B2C e-commerce model. The media used are the official website and official social media, then the entities involved are brokers and customers. The business processes were Business to Business (B2B) between watersport businesses and brokers, and Business to Consumers (B2C) between watersport businesses and customers. The system mockup created for the official website which was the main component in the proposed model. The mockup was created by Mockplus software. Based on the evaluation results, it can be concluded that the model and mockup created were stated to be attractive and relevant to the needs.

Paper Citation

in Harvard Style

Cahya Dewi K., Prayustika P., Hariyanti N., Sasti N., Kusumadewi M. and Raditya I. (2022). Modeling e-Commerce for Watersport Business in Nusa Dua Bali Based on IT-Business Alignment. In Proceedings of the 5th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES; ISBN 978-989-758-619-4, SciTePress, pages 708-713. DOI: 10.5220/0011875000003575

in Bibtex Style

@conference{icast-es22,
author={Kadek Cahya Dewi and Putu Prayustika and Ni Hariyanti and Ni Sasti and Made Kusumadewi and I. Raditya},
title={Modeling e-Commerce for Watersport Business in Nusa Dua Bali Based on IT-Business Alignment},
booktitle={Proceedings of the 5th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES},
year={2022},
pages={708-713},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011875000003575},
isbn={978-989-758-619-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 5th International Conference on Applied Science and Technology on Engineering Science - Volume 1: iCAST-ES
TI - Modeling e-Commerce for Watersport Business in Nusa Dua Bali Based on IT-Business Alignment
SN - 978-989-758-619-4
AU - Cahya Dewi K.
AU - Prayustika P.
AU - Hariyanti N.
AU - Sasti N.
AU - Kusumadewi M.
AU - Raditya I.
PY - 2022
SP - 708
EP - 713
DO - 10.5220/0011875000003575
PB - SciTePress