Effect of Quality Service and Spiritual Marketing Against Loyalty Sharia Bank Customers

Rico Syahputra

2022

Abstract

The purpose of this study is to see the influence of service quality and spiritual marketing on the loyalty of Islamic bank customers. The population in this study was all Islamic bank customers, while the sample withdrawal technique used nonprobability sampling so that the sample in this study amounted to 100 respondents. The data analysis equipment in this study used SEM (Structural Equation Modelling) Analysis with SMART PLS (Partial Least Square). Based on the results of SEM analysis, it can be explained that Islamic bank customer loyalty is influenced by 51% of the variable quality of service and spiritual marketing, and there is a positive and significant influence between the quality of service with customer loyalty and spiritual marketing has a negative and insignificant effect on customer loyalty. The limitations/implications of this study are still a small sample number and the results of this study can be an entry for Islamic banking managers to increase customer loyalty.

Paper Citation

in Harvard Style

Syahputra R. (2022). Effect of Quality Service and Spiritual Marketing Against Loyalty Sharia Bank Customers. In Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP, ISBN 978-989-758-618-7, SciTePress, pages 376-382. DOI: 10.5220/0011823000003460

in Bibtex Style

@conference{icosop22,
author={Rico Syahputra},
title={Effect of Quality Service and Spiritual Marketing Against Loyalty Sharia Bank Customers},
booktitle={Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP,},
year={2022},
pages={376-382},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011823000003460},
isbn={978-989-758-618-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP,
TI - Effect of Quality Service and Spiritual Marketing Against Loyalty Sharia Bank Customers
SN - 978-989-758-618-7
AU - Syahputra R.
PY - 2022
SP - 376
EP - 382
DO - 10.5220/0011823000003460
PB - SciTePress