The Effect of EWOM, Price Perception and Risk Perception on Purchase Intention: Study on Users of Kahf Care Products

Irfan Syahputra

2022

Abstract

This study aims to analyze the effect of ewom, price perception, and risk perception on purchase intention kahf care products. The research method used is a method with a quantitative approach used to examine certain populations or samples, namely consumers who use kahf care products. Sampling was done by nonprobability sampling method with the number of respondents as many as 100 respondents and the data used was primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) ewom has a positive and significant effect on purchase intention in kahf care products. (2) price perception has a positive and significant effect on purchase intention in kahf care products. (3) the perception of risk has a positive and significant effect on purchase intention in kahf care products.

Paper Citation

in Harvard Style

Syahputra I. (2022). The Effect of EWOM, Price Perception and Risk Perception on Purchase Intention: Study on Users of Kahf Care Products. In Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP, ISBN 978-989-758-618-7, SciTePress, pages 46-52. DOI: 10.5220/0011509900003460

in Bibtex Style

@conference{icosop22,
author={Irfan Syahputra},
title={The Effect of EWOM, Price Perception and Risk Perception on Purchase Intention: Study on Users of Kahf Care Products},
booktitle={Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP,},
year={2022},
pages={46-52},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011509900003460},
isbn={978-989-758-618-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP,
TI - The Effect of EWOM, Price Perception and Risk Perception on Purchase Intention: Study on Users of Kahf Care Products
SN - 978-989-758-618-7
AU - Syahputra I.
PY - 2022
SP - 46
EP - 52
DO - 10.5220/0011509900003460
PB - SciTePress