Mobile Application for Advertising Educational Services and Research the Efficiency of Its Use

Galyna Marchuk, Vitalii Levkivskyi, Maryna Graf, Dmytro Marchuk, Iryna Panarina

2021

Abstract

The article shows the use of augmented reality technology and the creation of a mobile application for advertising educational services of the Faculty of Information and Computer Technologies of Zhytomyr Polytechnic State University, Ukraine. Today, augmented reality technologies are one of the most relevant for application in the field of advertising. However, little research has been conducted to determine the effectiveness of its use. The purpose of the study is to create and determine the effectiveness of using a mobile application for advertising educational services. The object of the study is the technology of creating mobile applications using augmented reality technology and analyzing the feasibility of its use in advertising. The application was created using the Vuforia Software Development Kit in Unity and compiled for various platforms. It can be used on iOS and Android mobile devices, creating a wide range of uses. To determine the effectiveness of the proposed mobile application, statistical and visual analysis methods were used, namely descriptive statistics and exploratory analysis. Based on the results of the analysis, the effectiveness of using a mobile application in career guidance has been proven. It is proved that the interest of applicants who have used the created application in the proposed specialties has increased. The proposed mobile application can be used to get acquainted with the list of specialties in an educational institution, increase the information content of advertising flyers and increase the interest of applicants. In the future, it is planned to expand this mobile application for use in all faculties of the university.

Paper Citation

in Harvard Style

Marchuk G., Levkivskyi V., Graf M., Marchuk D. and Panarina I. (2021). Mobile Application for Advertising Educational Services and Research the Efficiency of Its Use. In Proceedings of the 2nd Myroslav I. Zhaldak Symposium on Advances in Educational Technology - Volume 1: AET; ISBN 978-989-758-662-0, SciTePress, pages 564-577. DOI: 10.5220/0012066100003431

in Bibtex Style

@conference{aet21,
author={Galyna Marchuk and Vitalii Levkivskyi and Maryna Graf and Dmytro Marchuk and Iryna Panarina},
title={Mobile Application for Advertising Educational Services and Research the Efficiency of Its Use},
booktitle={Proceedings of the 2nd Myroslav I. Zhaldak Symposium on Advances in Educational Technology - Volume 1: AET},
year={2021},
pages={564-577},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012066100003431},
isbn={978-989-758-662-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Myroslav I. Zhaldak Symposium on Advances in Educational Technology - Volume 1: AET
TI - Mobile Application for Advertising Educational Services and Research the Efficiency of Its Use
SN - 978-989-758-662-0
AU - Marchuk G.
AU - Levkivskyi V.
AU - Graf M.
AU - Marchuk D.
AU - Panarina I.
PY - 2021
SP - 564
EP - 577
DO - 10.5220/0012066100003431
PB - SciTePress