Exploring the Impact of Doctors’ Gratuitous Treatment Behavior on Their Online Consultations during the Covid-19 Epidemic

Jiarui Li, Xiao Li, Shanshan Guo

2021

Abstract

In 2019, the COVID-19 (Corona Virus Disease 2019) erupts. The outbreak of the epidemic has almost cut off the offline consultation channels across the region, while the Online Health Community (OHC) has relieved the urgent needs of patients seeking high-quality medical resources. To explore the influence of prosocial behaviors such as online gratuitous treatment by doctors on consultation volume during the COVID-19 epidemic, this study builds a model based on the prosocial theory and the Stressor-Strain-Outcome theory and applies Python data crawler and empirical analysis to the normative research method. The results indicate that the gratuitous treatment provided by doctors had a positive impact on the online consultation of patients, and the COVID-19 severity also had a moderating effect on this relationship. The results can not only provide theoretical innovation for online medical research but also provide new theoretical and practical perspectives for the continuous improvement of the user experience of OHCs.

Paper Citation

in Harvard Style

Li J., Li X. and Guo S. (2021). Exploring the Impact of Doctors’ Gratuitous Treatment Behavior on Their Online Consultations during the Covid-19 Epidemic. In Proceedings of the 2nd Conference on Artificial Intelligence and Healthcare - Volume 1: CAIH, ISBN 978-989-758-594-4, pages 275-282. DOI: 10.5220/0011367400003444

in Bibtex Style

@conference{caih21,
author={Jiarui Li and Xiao Li and Shanshan Guo},
title={Exploring the Impact of Doctors’ Gratuitous Treatment Behavior on Their Online Consultations during the Covid-19 Epidemic},
booktitle={Proceedings of the 2nd Conference on Artificial Intelligence and Healthcare - Volume 1: CAIH,},
year={2021},
pages={275-282},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011367400003444},
isbn={978-989-758-594-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Conference on Artificial Intelligence and Healthcare - Volume 1: CAIH,
TI - Exploring the Impact of Doctors’ Gratuitous Treatment Behavior on Their Online Consultations during the Covid-19 Epidemic
SN - 978-989-758-594-4
AU - Li J.
AU - Li X.
AU - Guo S.
PY - 2021
SP - 275
EP - 282
DO - 10.5220/0011367400003444