Research on E-commerce Development of Agricultural Products in the Era of Big Data

Quanjie Shen, Yingnan Liang

2021

Abstract

With the development of science and technology and economy and the arrival of the big data era, the rapid development of e-commerce industry has enriched the methods and strategies of product marketing. E-commerce has brought opportunities to the development of agricultural economy. Characteristic agricultural products should make full use of this opportunity, actively develop, build and market around the Internet and the Internet of things, and establish a new marketing model of agricultural products in line with social reality, so as to improve farmers’ income, promote rural economic development and achieve the goal of revitalizing the rural economy. Starting with the research on the development of e-commerce of characteristic agricultural products under the big data environment, this paper analyzes its role and current situation, and puts forward some suggestions on improving network infrastructure, cultivating e-commerce talents, establishing big data team, building agricultural product brand and expanding promotion channels, hoping to better complete development of e-commerce of characteristic agricultural products, so as to provide reference for relevant research.

Paper Citation

in Harvard Style

Shen Q. and Liang Y. (2021). Research on E-commerce Development of Agricultural Products in the Era of Big Data. In Proceedings of the 1st International Conference on Public Management and Big Data Analysis - Volume 1: PMBDA, ISBN 978-989-758-589-0, pages 367-372. DOI: 10.5220/0011345000003437

in Bibtex Style

@conference{pmbda21,
author={Quanjie Shen and Yingnan Liang},
title={Research on E-commerce Development of Agricultural Products in the Era of Big Data},
booktitle={Proceedings of the 1st International Conference on Public Management and Big Data Analysis - Volume 1: PMBDA,},
year={2021},
pages={367-372},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011345000003437},
isbn={978-989-758-589-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Public Management and Big Data Analysis - Volume 1: PMBDA,
TI - Research on E-commerce Development of Agricultural Products in the Era of Big Data
SN - 978-989-758-589-0
AU - Shen Q.
AU - Liang Y.
PY - 2021
SP - 367
EP - 372
DO - 10.5220/0011345000003437