Application of Balanced Scorecard as a Measure of Performance UD. Kerupuk Kulit Seleraku

Atara Nethania Wagiman, Johanna, Toto Rusmanto

2021

Abstract

UD. Seleraku is a cowhide cracker trading business that was established in 2012. The company’s success is said to be good if it has good performance and vision and mission. The purpose of this study is to determine the performance of the trading business in 2020 and 2021. This research was conducted using qualitative methods and the balanced scorecard which is a performance measurement with 4 (four) perspectives, including the financial perspective, customer perspective, process perspective, internal perspective, learning and growth. Implementation of the analysis using financial statements, statements of financial position and conducting research on many people by distributing questionnaires that have been made. from the results of research conducted using the balanced scorecard method, UD. Seleraku has an internal performance of process and production employees that can be run well so that it affects the percentage level of financial performance and customer retention that is good and optimal.

Paper Citation

in Harvard Style

Nethania Wagiman A., Johanna. and Rusmanto T. (2021). Application of Balanced Scorecard as a Measure of Performance UD. Kerupuk Kulit Seleraku . In Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-602-6, pages 228-235. DOI: 10.5220/0011244400003376

in Bibtex Style

@conference{icri21,
author={Atara Nethania Wagiman and Johanna and Toto Rusmanto},
title={Application of Balanced Scorecard as a Measure of Performance UD. Kerupuk Kulit Seleraku },
booktitle={Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,},
year={2021},
pages={228-235},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011244400003376},
isbn={978-989-758-602-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,
TI - Application of Balanced Scorecard as a Measure of Performance UD. Kerupuk Kulit Seleraku
SN - 978-989-758-602-6
AU - Nethania Wagiman A.
AU - Johanna.
AU - Rusmanto T.
PY - 2021
SP - 228
EP - 235
DO - 10.5220/0011244400003376