Analysis of the Structure, Behavior and Performance of Indonesia Halal Food Industry with Digital Marketing Post Covid-19 Pandemic

Christianus Manihuruk, Bachtiar Simamora, Lily Leonita

2021

Abstract

Indonesia as a country with the largest Muslim population in the world has a comparative advantage of tremendous opportunities to produce and export food and beverages with good and halal export quality. The condition of the corona virus pandemic or Covid-19 has forced industry players to revise the targets they have set for 2020. The aim of this study is to analyze the Structure, Behavior and Performance of Indonesia Halal Food Industry with Digital Marketing Post Covid 19 Pandemic. Data analysis is carried out descriptively by explaining the description of the analysis of halal food behavior in Indonesia and quantitatively by analyzing the market structure of the halal food industry. The result shows the structure of the Halal Food Market in Indonesia is a monopsony market, the largest company in Indonesia has an average market share of 2.72%, and CR4 averages 3.85%, the growth of the domestic Indonesian Halal Food Industry is relatively stable with an average of 15.68%, the trend tends to decline in 2018 to 3.74%, and the performance of the Indonesian Halal Food Industry has a normal profit rate of 2.74% on average. It is expected that halal food and beverages performance will improve significantly with digital marketing post Covid 19 pandemic with the right government policy in place.

Paper Citation

in Harvard Style

Manihuruk C., Simamora B. and Leonita L. (2021). Analysis of the Structure, Behavior and Performance of Indonesia Halal Food Industry with Digital Marketing Post Covid-19 Pandemic. In Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-602-6, pages 61-69. DOI: 10.5220/0011241900003376

in Bibtex Style

@conference{icri21,
author={Christianus Manihuruk and Bachtiar Simamora and Lily Leonita},
title={Analysis of the Structure, Behavior and Performance of Indonesia Halal Food Industry with Digital Marketing Post Covid-19 Pandemic},
booktitle={Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,},
year={2021},
pages={61-69},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011241900003376},
isbn={978-989-758-602-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,
TI - Analysis of the Structure, Behavior and Performance of Indonesia Halal Food Industry with Digital Marketing Post Covid-19 Pandemic
SN - 978-989-758-602-6
AU - Manihuruk C.
AU - Simamora B.
AU - Leonita L.
PY - 2021
SP - 61
EP - 69
DO - 10.5220/0011241900003376