Tourism Challenges and Solutions during the Covid-19 Pandemic at Balkondes Tuksongo Magelang: A Communication Perspective

Yani Tri Wijayanti, Latifa Zahra

2021

Abstract

For more than a year, Covid-19’s impact on Indonesia made various sectors live in a crisis. One of them is the tourism sector. The impact was seen by the number of tourists visiting, and it felt by local people, particularly on their economic factor. One of the tourist destinations that has experienced the impact of the pandemic is the Village Economic Center (Balkondes) Tuksongo. It is located in Borobudur District, Magelang. Balkondes is a program formed by BUMN to provide tourism support in Indonesia. Balkondes Tuksongo is a tourist village that combines digital technology with a unique rural atmosphere with cultural, artistic, educational, and agrotourism activities, which have involved residents as managers. At the beginning of the pandemic, Balkondes Tuksongo had closed for several months and experienced a significant decrease in visitors. However, in the face of this pandemic, the manager immediately implemented a strategy to rise amid a pandemic with new regulations that must be obeyed. This study aims to find out the strategy carried out by Balkondes Tuksongo in facing the challenges of this pandemic and how the solution is to be able to rise again. This research uses a qualitative approach and analyses a descriptive method using SWOT and mix marketing communication theory. The data collection used in-depth interviews and observation.

Paper Citation

in Harvard Style

Wijayanti Y. and Zahra L. (2021). Tourism Challenges and Solutions during the Covid-19 Pandemic at Balkondes Tuksongo Magelang: A Communication Perspective. In Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH, ISBN 978-989-758-603-3, pages 111-118. DOI: 10.5220/0010805400003348

in Bibtex Style

@conference{aicosh21,
author={Yani Tri Wijayanti and Latifa Zahra},
title={Tourism Challenges and Solutions during the Covid-19 Pandemic at Balkondes Tuksongo Magelang: A Communication Perspective},
booktitle={Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH,},
year={2021},
pages={111-118},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010805400003348},
isbn={978-989-758-603-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd Annual International Conference on Social Sciences and Humanities - Volume 1: AICOSH,
TI - Tourism Challenges and Solutions during the Covid-19 Pandemic at Balkondes Tuksongo Magelang: A Communication Perspective
SN - 978-989-758-603-3
AU - Wijayanti Y.
AU - Zahra L.
PY - 2021
SP - 111
EP - 118
DO - 10.5220/0010805400003348