Relationship between Knowledge and Religiosity with Attitudes
towards Halal Food in Muslim Students
Miftahul Hudayat, Titah Nurul Lathifah, Roza Qoni Hadza, Nurul Inayah Tompo, Nurhidayat, and
Yessy Kurniati
Public Health Study Program, Medicine and Health Sciences Faculty, Universitas Islam Negeri Alauddin Makassar,
Indonesia
Keywords: Attitudes, Food, Halal, Knowledge, Religiosity.
Abstract: Halal food is very important for a Muslim. The younger generation needs to have a positive attitude towards
halal food. This attitude can be influenced by knowledge and religiosity. This study wanted to see the
relationship between knowledge and religiosity with attitudes towards halal food in Muslim students. The
study was conducted with a cross sectional design using an online questionnaire. Samples were taken using
purposive method and 124 samples were selected. The instrument used is a questionnaire that has been tested
for validity and reliability. Data analysis was performed with SPSS using the chi-square test with a
significance of p<0.05. The results showed that knowledge (p = 0.007) and religiosity (p = 0.000) were
significantly related to attitudes towards halal food in Muslim students. Efforts are needed to increase
knowledge and religiosity in students so that they will have a good attitude towards halal food.
1 INTRODUCTION
Islam is a religion that regulates all aspects of human
life. One of them is about fulfilling the need for food.
In addition to the taste, nutrition, hygiene, and safety
factors of food, other aspects are no less important,
namely the halal and haram status of food. Islam
gives very high attention to halal, haram, or doubtful
(doubtful) foods. Islam also pays attention to food
sources, cleaning, processing, serving, and disposing
of food waste (Syukriya & Faridah, 2019).
Islam is a religion that aims to protect the benefit
of the people. Everything in life is arranged in it,
Allah SWT. has regulated all things that are allowed,
prohibited, avoided, or shunned, including in the case
of food. In Islam, it has been explained that believers
must consume types of halal food by the rules that
have been regulated and contained in the Qur'an.
"Halal" and "haram" are taken from the terms of the
Qur'an which are then used in various places with
different concepts and one of them is related to food
and drink. Halal means something that is permitted by
the Shari'a to be done, used, or cultivated because the
ropes or ties that prevent it have been broken or
elements that harm it are accompanied by attention to
how to obtain it (Ali, 2016). Based on the results of
the study, the types of food that are forbidden in
Islamic teachings contain harm to the body. The
development of technology and science makes more
and more research in the fields of medicine,
pharmacy, and science. Including the negative impact
of food that is not halal and tayyib. Behind the
prohibitions listed in the Qur'an, there must be good
and benefits for those who obey them. Al-Quran
revolutionizes concepts that have been standardized
and have become a habit of society and then replaces
them with new concepts that are enlightening and
liberating (Syukriya & Faridah, 2019). Researching
halal and haram foods can increase a person's level of
faith and make Muslims more confident in the truth
of the Qur'an and Hadith.
Substantially the research discussion in this study
covers matters relating to the level of knowledge and
religiosity of adolescents, especially students in
determining attitudes to consume halal food products.
Therefore, this study is aimed at teenagers, especially
college students. The identification of the problem in
this study is whether the level of knowledge and
religiosity affects the attitudes of adolescents or
students in buying and consuming halal food
products. The impact of globalization has a
Hudayat, M., Lathifah, T., Hadza, R., Tompo, N., Nurhidayat, N. and Kurniati, Y.
Relationship between Knowledge and Religiosity with Attitudes towards Halal Food in Muslim Students.
DOI: 10.5220/0010756600003235
In Proceedings of the 3rd International Conference on Social Determinants of Health (ICSDH 2021), pages 265-274
ISBN: 978-989-758-542-5
Copyright
c
 2022 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved
265

significant influence on the behaviour of today's
youth, so this research is very important to do.
As a young generation, students are expected to
become people who always reflect Islamic values in
the future. By inculcating Islamic values in Muslim
students, it is hoped that Islamic teachings can be
maintained in their purity in the future. Therefore,
instilling Islamic values from an early age is
something that needs to be done and paid attention to.
The cultivation of Islamic values covers all aspects of
life, including the selection of halal food which is a
basic need in the life of a Muslim.
Students are one of a large number of consumer
groups, especially in big cities. Students are
considered to have a higher level of knowledge in
terms of purchasing, consumption, and in terms of
food processing beliefs. The number of students who
reach tens of thousands of the population of
Generation Z is considered a potential market for the
food industry in selling their merchandise. Some
students choose to live in boarding houses or rented
houses so they tend to buy food around campus.
Students tend to buy food by looking at product
brands without paying attention to halal. Instant food
with good taste and low price is the criteria for food
purchased by students, especially overseas students.
Although most of the food vendors around the
campus are Muslim. However, in the process of
buying and selling transactions, students often tend
not to ask about the manufacturing process and the
halalness of the raw materials used in the manufacture
of the food they buy. As Muslims who are devout to
religion, they should behave carefully in consuming
food and drinks that do not have a halal label. One
way to avoid food and drinks that are not halal is to
ask for raw materials and the process of making food
and drinks (Qurniawati & Nurohman, 2019).
Different social environments influence the
mindset and behaviour of students. Student decisions
in buying food and drinks are based on habits.
Purchase behaviour determines the selection of
products purchased. Consumer behaviour is a
decision-making process and physical activity of
individuals involved in evaluating, obtaining, using,
or using goods and services (Qurniawati &
Nurohman, 2019).
Currently, Indonesia is the country with the
largest Muslim population in the world. With a large
Muslim population in Indonesia, Indonesia has
become a very potential Muslim consumer market.
However, based on data obtained from the State of the
global Islamic economy report in 2018, Indonesia has
not yet entered the top 10 on the indicators of halal
food in the global Islamic economy. (Qurniawati &
Nurohman, 2019). This shows that although the
majority of Indonesians are Muslim, their daily
attitudes have not realized the concept of halal food.
This shows that although the majority of Indonesians
are Muslim, their daily attitudes have not realized the
concept of halal food.
Research in Surabaya on the factors that influence
the choice of food in adolescents found that the
factors that influence the choice of food in
adolescents are familiarity, comfort and enjoyment,
nutritional content, food allure, the value of money
for food, and dietary restrictions. It can be seen that
the consideration of halal and haram as part of dietary
restrictions, maybe the last consideration in choosing
a food product for teenagers (Santoso et al., 2018).
Many determinants affect a person's behaviour in
choosing halal food to be consumed. The level of
knowledge, attitudes, perceptions, religious norms,
and health norms are determinants that have an
influence on the selection of halal food products for
Muslim adolescents
Research conducted by Almira Nur Aulia (2018)
regarding the Effect of Halal Product Knowledge,
Religiosity, and Halal Awareness on Purchase
Decisions for Halal Labeled Packaged Food Products,
explains that the results of testing the effect of halal
product knowledge on purchasing decisions have a
positive and significant effect on purchasing
decisions. There is a positive relationship between
product knowledge and purchasing decisions
(Sandari, 2020). If a consumer's product knowledge
is good, then the consumer will decide to buy the
product.
This indicates that a person's knowledge of
information and attributes of halal products can
influence a person in making and purchasing
decisions (Aulia, 2018). Another study by Rino
Vrasica (2021), stated that there was a significant
influence on the effect of Knowledge of Halal
Products on Purchase Intentions of Halal products.
Increasing knowledge of Islamic consumers on halal
products will improve their behaviour in consuming
halal products. The higher the knowledge of Muslim
consumer products, the higher the intention to buy
halal products, with high knowledge then the desire
to find information about products, know the safety
of halal products, know the benefits of consuming
halal products (Vrasica, 2021). Knowledge plays a
role in shaping the basic level of understanding for
the Sunda Muslim community about halal products
(Mulyaningrum & Alghifari, 2018).
Currently, teenagers aged 11-21 years have a good
awareness of halal products from Korea. This is
because information from these products has been
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266

disseminated through social media, making it easier
for them to find out whether the products issued are
halal or not (Hendradewi, Mustika, & Darsiah, 2021).
With this information, teenagers have sufficient
knowledge about the halalness of a product.
Religiosity affects one's purpose in life as well as
responsibility to God, oneself, and others (Aulia,
2018). Religiosity has an influence on the behaviour
of Islamic consumers in choosing halal food products.
This is in line with the research conducted by Rino
Vrasica (2021) regarding the Analysis of the Effect of
Religiosity, Knowledge of Halal Products, and
Healthy Lifestyles on Purchase Intentions for Halal
Products, showing that religiosity has a significant
positive effect on purchase intentions of halal
products. The higher the religiosity of Muslim
consumers, the higher the intention to buy halal
products, with the high value of belief to always be
committed to carrying out religious teachings,
knowing that consuming halal food is an obligation
and then practicing religious teachings, thus ensuring
that Muslim consumers have the intention to make
purchases by considering halalness of a product.
The understanding of a person to follow the rules
of his religion is a perception that they will control his
behaviour. Purchase interest is an individual’s
conscious plan to make an effort to buy a product
(Vizano, Khamaludin, & Fahlevi, 2021).
Based on the description above, it can be seen that
the attitude of the younger generation towards halal
food products is still inadequate, so it needs to be
improved. This problem is certainly a warning to all
related components, especially the Ministry of
Religion and the local MUI considering that
Indonesia is a country with the largest population of
Muslims in the world.
2 METHODS
This research is a survey research with a cross-
sectional design. Seeing the relationship between
knowledge and religiosity with attitudes to choose
halal food at the same time. This research was
conducted in June 2021 in Makassar City. The
population of this study was Muslim students. The
sample in this study is teenagers, especially students
around Indonesia who use social media that is
affordable by researchers. Because the population is
very large and the exact number is not known, the
research sample is calculated by the Slovin formula
n=Z²/4 (Moe)², so the minimum sample size in this
study is 96 respondents. The study showed that the
final sample was 124 people. The sample was
selected purposively with the following criteria:
Students, Muslims, and Willing to participate in the
study. While the exclusion criteria were not filling out
the questionnaire completely and resigning as a
respondent. The data in this study were collected
using a questionnaire created on a google form, then
distributed on the researcher's social media, such as
Facebook and Whatsapp. The questionnaire used is a
questionnaire from previous studies that have been
tested for validity and reliability. The knowledge
variable consists of 10 questions which are then
scored, then the score is categorized into 2, namely
good if > mean value and sufficient if < mean value.
Likewise, the religiosity variable was measured using
10 questions that describe the respondent's self on a
Likert scale. The scale is then scored and categorized
into 2, which is good if > the mean value and adequate
if < the mean value. The attitude variable was
measured using 15 question items that described the
respondent's attitude on a Likert scale. The scale then
scored and categorized into 2, namely positive if >
mean value and negative if < mean value Data
analysis using SPSS 16.00 with chi square test at
significance of p < 0.05.
3 RESULTS
Based on table 1, it can be seen that most of the
respondents in this study were female and aged 18-20
years. Most of the respondents are from Alauddin
State Islamic University of Makassar and the year of
entry is 2020.
Based on table 2, the knowledge aspect of the
respondents who answered most correctly was the
cause of alcohol being forbidden to be consumed, the
most incorrectly answered was the requirement for
halal food, and the most answered did not know was
a disease caused by consuming pork.
Based on table 3, it can be seen that the majority
of respondents strongly agree with the statement that
Allah is in control of everything and puts their trust in
Allah. Most respondents agree that they pray 5 times
a day, give charity, attend religious studies, avoid
sinful acts and be patient with difficulties or tests.
And most respondents are hesitant to describe
themselves as carrying out sunnah prayers, reading
the Qor’an every day and reading religious books.
Relationship between Knowledge and Religiosity with Attitudes towards Halal Food in Muslim Students
267

Table 1: Characteristics of respondents
Characteristics N %
Gender
Male 38 30,6
Female 86 69,4
Age
18-20 years old 97 78,2
21-23 years old 27 21,8
University
Hasanuddin University 39 31,5
Alauddin State Islamic
Universit
y
40 32,3
Muslim university of
Indonesia
7 5,6
Makassar state
universit
y
5 4,0
Bone State Islamic
Institute
5 4,0
Tadulako University 11 8,9
Ministry of Health
Pol
y
technic
4 3,2
Batari Toja nursing
academ
y
2 1,6
Malang National
Institute of Technolo
gy
1 0,8
Jakarta State Islamic
Universit
y
1 0,8
international women's
universit
y
1 0,8
Syarif Hidayatullah
State Islamic
Universit
y
1 0,8
College of tourism 2 1,6
Telkom University 3 2,4
Muhammadiyah
Universit
y
1 0,8
Mulawarman
Universit
y
1 0,8
Brawijaya University 1 0,8
Makassar Arabic
Language College
1 0,8
Nusantara
Development
Universit
y
1 0,8
Class of
2017 16 12,9
2018 11 8,9
2019 20 16,1
2020 77 62,1
Based on table 4, it can be seen that most of the
respondents strongly agree with the positive
statements and strongly disagree with the negative
statements. However, most of the respondents are
hesitant about the statement that every food on the
market is guaranteed to be halal.
Table 2: Description of knowledge about the selection of
halal food on respondents
Knowledge
Aspect
Right Wrong
Don’t
know
n % n % N %
Definition of
halal foo
d
112 90,3 12 9,7 0 0
The law of
consuming
halal foo
d
110 88,7 8 6,5 6 4,8
Examples of
halal foo
d
117 94,4 6 4,8 1 0,8
Prohibited
food
additives
121 97,6 1 0,8 2 1,6
The term
pork in food
p
roducts
114 91,9 3 2,4 7 5,6
Food halal
re
q
uirements
71 57,3 45 36,3 8 6,5
Halal food is
obligatory
for Muslims
107 86,3 12 9,7 5 4,0
Reasons
why alcohol
is forbidden
121 97,6 2 1,6 1 0,8
The reason
why halal
products
become
hara
m
112 90,3 4 3,2 8 6,5
Diseases
caused by
consuming
p
or
k
102 82,3 1 0,8 21 16,9
Based on table 5, it can be seen that there is a
significant relationship between knowledge and
religiosity with the attitude of choosing halal products
on the respondents (p <0.05). It can be seen that
respondents who have good knowledge are mostly
positive about choosing halal food. While
respondents with sufficient knowledge mostly have a
negative attitude. Likewise, for religiosity,
respondents who have sufficient religiosity mostly
have positive attitudes towards halal food, while
those who have sufficient religiosity mostly have
negative attitudes towards halal food selection.
ICSDH 2021 - International Conference on Social Determinants of Health
268

Table 3: Description of Description of Respondents’ Religiosity
Table 4: Description of attitudes regarding the selection of halal food on respondents
Attitude aspect
Strongly
disa
g
ree
Disagree Doubtful Agree Strongly agree
n % n % n % N % n %
Consuming food products every
da
y
5 4 0 0 3 2,4 20 16,1 96 77,4
Food products include halal labels 3 2,4 3 2,4 0 0 25 20,2 93 75
Consumers always pay attention
to the halal label
3 2,4 0 0 7 5,6 28 22,6 86 69,4
Halal logo counterfeiting is
sanctione
d
10 8,1 2 1,6 2 1,6 13 10,5 97 78,2
Manufacturers pay attention to the
halal status of the
p
roduct
5 4,0 1 0,8 5 4 23 18,5 90 72,6
Products with the MUI halal logo
are guaranteed to be halal
2 1,6 3 2,4 15 12,1 46 37,1 58 46,8
Consumers don't need to check
the halal label
78 62,9 36 29 8 6,5 0 0 2 1,6
Every food on the market is
g
uaranteed to be halal
30 24,2 31 25 52 41,9 8 6,5 3 2,4
Imported products do not need a
halal certificate sertifikat
85 68,5 28 22,6 6 4,8 2 1,6 3 2,4
4 DISCUSSION
Product knowledge is defined as a reference to all
information/news that can be accounted for in the
minds of consumers who are exactly the same as
knowledge of halal products. More knowledgeable
consumers will be more realistic in choosing
according to their expectations.
According to Sumarwan (2011) in Yoesmanan
(2015) defines product knowledge as a collection of
various kinds of information about products. This
knowledge includes product categories, brands,
product terminology, product attributes or features,
product prices, and product beliefs. Decision-making
to buy a product certainly does not escape the
consumer's knowledge of the product to be
purchased. Searching for product information is a
step taken by consumers in determining which
products are suitable for purchase (Kotler and Keller,
2012 in Syahputra, 2018).
If someone's knowledge about a product is higher,
the greater the influence on a person's attitude to
buying a product. this is in line with the research of
Rochmatun and Dewi (2017) who used the Theory of
Reasoned Action which was used as the basic theory
in their research which stated that product knowledge
had a significant effect on the attitudes of Indonesian
Aspects of Religiosity
Strongly disagree Disagree Doubtful Agree Strongly agree
n % n % n % n % n %
Allah rules everything
8 6,5 2 1,6 0 0 14 11,3 100 80,6
Pray on time
4 3,2 2 1,6 24 19,4 68 54,8 26 21
Carry out sunnah prayers
5 4 15 12,1 61 49,2 39 31,5 4 3,2
Read the Quran every day
1 0,8 21 16,9 61 49,2 39 31,5 4 3,2
Charity
4 3,2 6 4,8 31 25 68 54,8 15 12,1
Reading religious books
3 2,4 10 8,1 53 42,7 47 37,9 11 8,9
Follow religious studies
2 1,6 14 11,3 40 32,3 59 47,6 9 7,3
Avoiding sin
3 2,4 3 2,4 43 34,7 59 47,6 16 12,9
Put your trust in Allah
5 4 1 0,8 10 8,1 51 41,1 57 46
Be patient with difficulties or exams
3 2,4 4 3,2 20 16,1 66 53,2 31 25
Relationship between Knowledge and Religiosity with Attitudes towards Halal Food in Muslim Students
269

Muslim youth. The research of Safira, et al (2018)
which also uses the Theory of Reasoned Action
which is used as the basic theory of the research, also
states that the influence of knowledge on consumer
attitudes in halal cosmetic products has value,
showing that product knowledge has a positive and
significant effect on consumer attitudes. In the first t
test, the coefficient value is 4.219 with a significance
level of 0.000 <0.05.
Table 5: The relationship between knowledge and
religiosity with the attitude of choosing halal food on
respondents
Knowledge
and
Religiosity
Attitude
negative Positive
p
n % n %
Knowledge
Enough 21 56,76 16 43,2 0,017
Good 29 33,33 58 66,7
Religiosity
Enough 28 62,22 17 37,8 0,000
Good 22 27,85 57 74
The high knowledge that consumers have of Safi's
cosmetic products regarding attributes and benefits
can form a positive attitude and is proven to have a
considerable influence on this study. The number of
respondents in the productive age group between 16-
25 is more dominant than the other age groups. This
age stage is the stage where they are more active to
explore knowledge and information. In addition, the
majority of respondents who work as private
employees with an income of around Rp. 2,100,000-
Rp. 3,000,000 indicate that the respondents also have
a fairly good education. The higher the level of
education possessed, the respondents will easily get
knowledge or information. With more knowledge
gained, they will evaluate and consider a product
which will eventually form a positive or negative
attitude. So that the knowledge possessed by
consumers regarding matters related to Safi's
cosmetic products has succeeded in influencing
consumer attitudes.
In our research to find out whether the knowledge
variable influences the attitude of choosing halal food
products, it can be seen that knowledge has a
significant impact on the attitude of choosing halal
food products. This research is in line with previous
research by Nurul Huda in 2017 researching factors
that influence the consumption behaviour of halal
products among Muslim students. Huda N (2017)
concludes that the knowledge variable has a
significant influence on behaviour through the
intention to consume halal products. Another study
conducted by Purwanto et al (2018) regarding the
relationship between the independent variable
knowledge of halal food and the repetition of
purchasing halal food obtained t-count value of 5,003
This result is the same as the hypothesis testing by
vristiyana (2019) showing that the t-value for the
regression of halal product knowledge on halal
product assessment is 2,069 with a significance level
of 0.000. This means that the higher the knowledge
about halal products, the higher the assessment of a
halal product. This shows that the level of knowledge
affects the selection of halal produc
ts.
These results are the same as the results of
research with quantitative methods conducted by
Muhammad et al (2019) which states that empirical
results show that the importance of halal certification
has the highest impact on consumer choice behaviour,
especially in purchasing halal-certified food supplies.
Also, epistemic and emotional values are both
statistically significant in terms of their effect on
consumer decision-making processes. According to
Azam et al (2016) that awareness of halal and product
ingredients significantly influences Muslim
intentions to buy halal packaged food produced by
student producers.
In another study conducted in the city of Bandung,
it can be seen that the knowledge of the Sunda
Muslim community in the city shows a very high
level of quality. This high level of knowledge shows
that the Sundanese Muslim community understands
the indicators of haram products, especially those
related to basic indicators such as eating pork, blood,
the presence of unclean elements, consuming wine,
and the like. Based on the test results with the F
statistic, it is known that there are significant
differences in the level of knowledge about halal
products based on: (1) female and male gender; (2)
Age characteristics; (3) marital status; (4) Education
level. Although not much different, the data collected
regarding the level of knowledge of respondents
about halal products by gender, but there is a
tendency that female respondents have a higher level
of knowledge of halal products than male
respondents. This symptom is because in general
female respondents interact more with food and
beverages in the provision of product consumption,
so, naturally, they have a higher level of knowledge
than men. In terms of education. Each group does not
have a significant difference, but there is a tendency
to increase the knowledge of respondents with
education level. (so it is natural that they have a
higher level of knowledge than men. In terms of
education. Each group does not have a significant
ICSDH 2021 - International Conference on Social Determinants of Health
270

difference, but there is a tendency to increase the
knowledge of respondents with education level. ( so
it is natural that they have a higher level of knowledge
than men. In terms of education. Each group does not
have a significant difference, but there is a tendency
to increase the knowledge of respondents with
education level. (Mulyaningrum & Erik Syawal
Alghifari, 2018)
In another study by (Musdyaningwati, 2016)
explained that between knowledge of halal food on
the attitude of purchasing decisions for halal products
and the accuracy of the correlation, there is a
sufficient relationship. It is known that there is a
positive relationship between knowledge of halal
food and attitude towards purchasing decisions of
halal products. This is following the scatter diagram
pattern that goes up and is on the right. Likewise
(Rosidi et al., 2018) concluding that there is an
influence of knowledge and attitudes towards halal
food. Findings of Balques et al (2017). shows that
halal awareness, religiosity, halal certification, and
halal marketing affect the attitudes of consumers
toward halal products. In another study, Briliana and
Mursito (2017) researched to provide a better
understanding of the factors that influence attitudes
towards halal cosmetic products. The respondents
used were 350 people and analyzed using SmartPLS
2.0. The results show that attitudes towards halal
cosmetic products are an important antecedent of
intention to purchase halal cosmetic products and
mediate the influence of knowledge, religiosity, and
subjective norms.
From the results of research conducted by
Nurwulan Purnasari, Fuad Hasyim, and Iman
Sabarisman (2018) regarding the Assessment of the
Level of Religiosity and Knowledge on the Buying
Behaviour of the Young Generation towards Halal
Food Products, concluded that the younger generation
from boarding schools/Islamic boarding schools tend
to think about the status of the halalness of the
products they buy, as well as the younger generation
who have received halal training or halal school. So it
can be said that the level of religiosity and knowledge
about halal products affect the decision to buy halal
products, where the level of religiosity has a higher
influence. This is in line with research conducted by
Fatimah (2017), stating that in this study it was found
that the attitude of class VI students towards the halal
label of products was very good (84. 1%) and proven
by statistical tests to have a significant relationship
with the habit of checking halal labels on food
packaging (p=0.000, OR=7.162). Students who have
a good attitude towards halal food labels are likely to
pay more attention to checking halal food labels 7
times compared to those who have a bad attitude.
Meanwhile, research conducted by Hendri
Hermawan Adinugraha, Wikan Isthika, and Mila
Sartika (2017) on Research on Perception of Halal
Labels in Teenagers in Semarang City found that 42
respondents still did not fully understand the
definition of halal products. Knowledge about halal
food in most students at Unismuh Semarang is in the
medium category, namely 40.2% and positive attitude
towards halal food is 53.6%. This shows that
knowledge about halal products in adolescents is still
inadequate.
This shows that one of the factors that influence a
person's knowledge of the selection of halal products
is education and the social environment. The higher
the education about halal food products, the higher
and more selective the intention to consume or buy.
Likewise with the social environment, if you are in an
environment where the community understands
religion (religious), the understanding of halal food
products will be higher and the attitude of choosing
halal food products leads to positive values.
Religiosity is defined as an individual who has
faith in its religion and reflects the attitudes and
behaviour of the individual (Hashim et al., 2014).
Furthermore, Said et al (2014) define religiosity as the
extent to which a person is committed to religion and
its teachings, such as a person's attitudes and
behaviour that reflect his commitment (Said et al,
2014). Thus, commitment to religiosity has an
important role in one's life through the formation of
beliefs, knowledge, and attitudes regardless of their
respective religious orientations (Islam, Christianity,
Buddhism, etc). These religious commitments and
beliefs affect a person's feelings and attitudes towards
consumption. Religiosity also has an important role
in influencing consumer behaviour (Simanjuntak and
Dewantara, 2014).
Buying interest is described as a person's situation
before taking an action, which can be used as a basis
for predicting behaviour or action, it can be said that
buying interest is a mental statement from consumers
that reflects a plan to purchase several products with
a particular brand. Indicators of purchase intention
(Buying intention) 1) Interested in finding
information about the product 2) Considering buying
3) Interested in trying 4) Wanting to know about the
product 5) Wanting to own the product. Religious
behaviour significantly affects consumers' intention
to buy labeled halal products. This means that
consumers' knowledge, attitudes, and practices of
faith and worship, are positively conducive to
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instilling consumers' intentions to buy labeled halal
products (Muniaty Aisyah.2014).
Research conducted by (Rois Ekawati Lh., 2016)
on the influence of religiosity, subjective norms and
perceived behaviour control on the intention to buy
snacks products labeled Halal. The results showed
that the variables of religiosity, subjective norms and
perceived behavioural control had a positive and
significant effect, either partially or simultaneously,
on the intention to buy snack products labeled as
halal. The results of this study prove that there is an
effect of attitude on the purchase intention of halal-
labeled products, the results of the t-test of the
religiosity variable are obtained that the t count > t
table and p-value <0.05, so the second hypothesis
(H2) which states: Attitude has a significant positive
effect on the intention to buy, proved to be true.
This is supported by research conducted by Aulia
(2018), which states that a person's level of religiosity
can influence a person in making decisions in
purchasing. Another study by Yasid, Fikri Farhan,
Yuli Andriansyah (2016), states that trust or
religiosity has a positive and significant effect on
purchasing decisions. The higher the religiosity of
Muslim students, the higher the intention to buy halal-
labeled food products. On the contrary, the lower the
religiosity of Muslim students, the lower the intention
to buy halal-labeled food products. (Efendi, Sukidjo,
& Bahrun, 2020). So that when someone has a high
level of religiosity and is consistent with religion,
consumers tend to stick to the teachings of Islam so
that they always pay attention to the halal food
products they consume. If consumers already
understand and understand religious norms, then
consumers will decide to buy halal food products
(Sandari, 2020). Students who are devout and
committed to Islam will buy food products that they
believe are halal (Qurniawati & Nurohman, 2019).
Muslim students are the determinants of the future
of Muslims in Indonesia in the future. The younger
generation has a consumption pattern based on
technological innovation, comfort, and personal
safety. This is the impact of globalization. As the next
generation of 30 years, the preference for choosing
halal food products is important. Therefore, attention
to the younger generation must be made a priority.
From the results of research conducted by Nurwulan
Purnasari, Fuad Hasyim, and Iman Sabarisman
(2018) regarding the Assessment of the Level of
Religiosity and Knowledge on the Buying Behaviour
of the Young Generation towards Halal Food
Products, concluded that the younger generation from
boarding schools/Islamic boarding schools tend to
think about the status of the halalness of the products
they buy, as well as the younger generation who have
received halal training or halal school. So it can be
said that the level of religiosity and knowledge about
halal products affect the decision to buy halal
products, where the level of religiosity has a higher
influence. This is in line with research conducted by
Fatimah (2017), which states that in this study it was
found that the attitude of class VI students towards
product halal labels was very good (84.1%) and was
proven by statistical tests to have a significant
relationship with the habit of checking halal labels on
food packaging (p=0.000, OR=7.162). Students who
have a good attitude towards halal food labels are
likely to pay more attention to checking halal food
labels 7 times compared to those who have a bad
attitude. So it can be said that the level of religiosity
and knowledge about halal products affect the
decision to buy halal products, where the level of
religiosity has a higher influence. This is in line with
research conducted by Fatimah (2017), which states
that in this study it was found that the attitude of the
sixth-grade students towards product halal labels was
very good (84.1%) and was proven by statistical tests
to have a significant relationship with the habit of
checking halal labels on food packaging ( p=0.000,
OR=7.162). Students who have a good attitude
towards halal food labels are likely to pay more
attention to checking halal food labels 7 times
compared to those who have a bad attitude. So it can
be said that the level of religiosity and knowledge
about halal products affect the decision to buy halal
products, where the level of religiosity has a higher
influence. This is in line with research conducted by
Fatimah (2017), which states that in this study it was
found that the attitude of class VI students towards
product halal labels was very good (84.1%) and was
proven by statistical tests to have a significant
relationship with the habit of checking halal labels on
food packaging (p=0.000, OR=7.162). Students who
have a good attitude towards halal food labels are
likely to be 7 times more likely to pay attention to
checking halal food labels compared to those who
have a bad attitude. stated in this study it was found
that the attitude of the sixth-grade students towards
the halal label of the product was very good (84.1%)
and was proven by statistical tests to have a
significant relationship with the habit of checking the
halal label of food packaging (p = 0.000, OR = 7,162).
Students who have a good attitude towards halal food
labels are likely to pay more attention to checking
halal food labels 7 times compared to those who have
a bad attitude. stated in this study it was found that the
attitude of the sixth-grade students towards product
halal labels was very good (84.1%) and was proven
ICSDH 2021 - International Conference on Social Determinants of Health
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by statistical tests to have a significant relationship
with the habit of checking halal labels on food
packaging (p = 0.000, OR = 7,162). Students who
have a good attitude towards halal food labels are
likely to pay more attention to checking halal food
labels 7 times compared to those who have a bad
attitude.
Meanwhile, research conducted by Adinugraha,
Isthika, & Sartika (2017) on Research on Perception
of Halal Labels in Teenagers in Semarang City found
that 42 respondents did not fully understand the
definition of halal products. Knowledge about halal
food in most students at Unismuh Semarang is in the
medium category, which is 40.2% and positive
attitudes towards halal food are 53.6%. This shows
that knowledge about halal products in adolescents is
still inadequate. The results of a survey of 430
madrasah aliyah students in the city of Surakarta
showed that the concern of Madrasah aliyah students
was at the level of "care enough" (Muzayanah,
Oetomo, & Zakiah, 2019). This indicates that
Madrasah Aliyah students' concern for halal food
products has not yet reached the "care" category.
Research conducted by Badriyah (2019) on
Perception and Behaviour of Reading Food Labels
and Nutritional Information on Wijaya Kusuma
Vocational School Students shows that the most
(48.7%) respondents know food labels and nutritional
information with a score of less or below a score of
55. Meanwhile, the number of respondents who know
food labels and nutritional information with a good
score or above 76 is very few, namely only 8.7%.
Similar to the study on students, it was found that
respondents who had more knowledge about food
labels had less knowledge (66.2%) than those who
had good knowledge (33.8%).
5 CONCLUSION
This study found that there is a relationship between
knowledge about halal food and religiosity with the
attitude of choosing halal food on Muslim students
who are respondents. Efforts are needed to increase
knowledge and religiosity in Muslim students so that
they have a positive attitude towards the selection of
halal food
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