Integrating Gamification: The Human-Centered Gamification Process

Alischa Thomas, Frederik Bader, Jörg Thomaschewski, Maria Rauschenberger

2021

Abstract

The dynamically growing research area of gamification is loaded with a lack of consensus on definitions, a variety of non-validated frameworks, and few practical insights. Hence, we conducted a literature review to explore current best practices in applying gamification for integration in a practical use case. Instead, we found a narrow focus on theoretical discussions. For a stronger representation of practical research, standards need to be established for transferring gamification concepts to practical application. To fill this research gap, we designed a process and tools for a practical, human-centered, and context-related gamification application. We derived the process and tools from insights of our literature review as well as the realization of a gamification use case on a German online comparison platform. In addition, we incorporated standards such as the Human-Centered Design Process to maintain the established quality level of the field of user experience. In this paper, we present the Human-Centered Gamification Process (HCGP) and provide tools as practical guidance to lower the barrier for researchers and professionals to conduct theoretical and practical gamification projects.

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Paper Citation


in Harvard Style

Thomas A., Bader F., Thomaschewski J. and Rauschenberger M. (2021). Integrating Gamification: The Human-Centered Gamification Process. In Proceedings of the 17th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-758-536-4, pages 430-435. DOI: 10.5220/0010712500003058


in Bibtex Style

@conference{webist21,
author={Alischa Thomas and Frederik Bader and Jörg Thomaschewski and Maria Rauschenberger},
title={Integrating Gamification: The Human-Centered Gamification Process},
booktitle={Proceedings of the 17th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2021},
pages={430-435},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010712500003058},
isbn={978-989-758-536-4},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 17th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - Integrating Gamification: The Human-Centered Gamification Process
SN - 978-989-758-536-4
AU - Thomas A.
AU - Bader F.
AU - Thomaschewski J.
AU - Rauschenberger M.
PY - 2021
SP - 430
EP - 435
DO - 10.5220/0010712500003058