Marketing Solutions in Sustainable Territory Development based on the Environmental Dimension

V. A. Bondarenko, M. E. Botalova, C. A. Morusov

2021

Abstract

The article substantiates the role and importance of marketing solutions in sustainable development of territories based on the environmental component. The authors conclude that the direction of sustainable development marketing is the most demanded, demonstrating the responsible behavior of business and regional authorities in the evolution of territories within the framework of the adoption of sustainable development targets. Marketing solutions allow intensifying the targeting of economic, environmental and social prerogatives on the one hand, and the targeting of environmental causes the need for marketing activities on the other hand. It is concluded that it is necessary to expand the environmental component to prepare strategic programs to develop territories and the definition of indicators indicating environmental well-being. The article carries out analytical comparisons for a number of selected criteria characterizing the environmental situation in the regions of Russia and substantiates the need for environmental transformation in the target setting of the complex marketing of enterprises and organizations developing their activities in a particular territory, finding a balance of interests of the compromise between government, business and local community, actively involved in the implementation of "green initiatives".

Paper Citation

in Harvard Style

Bondarenko V., Botalova M. and Morusov C. (2021). Marketing Solutions in Sustainable Territory Development based on the Environmental Dimension. In Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS, ISBN 978-989-758-597-5, pages 227-233. DOI: 10.5220/0010666500003223

in Bibtex Style

@conference{wfsds21,
author={V. A. Bondarenko and M. E. Botalova and C. A. Morusov},
title={Marketing Solutions in Sustainable Territory Development based on the Environmental Dimension},
booktitle={Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS,},
year={2021},
pages={227-233},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010666500003223},
isbn={978-989-758-597-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS,
TI - Marketing Solutions in Sustainable Territory Development based on the Environmental Dimension
SN - 978-989-758-597-5
AU - Bondarenko V.
AU - Botalova M.
AU - Morusov C.
PY - 2021
SP - 227
EP - 233
DO - 10.5220/0010666500003223