Zander,  2003),  (Foss,  2006),  (Spender,  2013); 
approach  based  on  knowledge  (Forcadell,  2004), 
(Barney,  2006),  (Winter,  2003),  (Priem  and  Butler, 
2001);  network  and  evolutionary  economy 
(Dangayach and Deshmukh, 2001). Their supporters 
focus on a conscious creation of the demand, aiming 
at  implementation  of  the  unique  benefit  of  the 
service’ executor (provider). And basing on this, we 
decide  what  educational  programs  to  offer  in  the 
markets.  We  recall  that  the  researches  by  B. 
Vernelfelt (Young et al., 2018) and R. Rumelt (Knott 
et  all.,  2018)  based  on  the  J.A.  Shumpeter  and  E. 
Penrose’  (Shumpeter,1934),  (Penrose,  1959)  ideas 
have  contributed  to  the  establishment  of  the 
approaches mentioned above.  
The  network’s  participants  must  analyze  the 
following  critical  factors  and  processes 
(Razumovskaya,  2019):  1)  the  system  of  elements 
and  resources  (people  and  their  specific  features, 
capital,  technology,  and  information)  involved  into 
production processes and providing fulfilment of the 
actual  demand  of  external  environment;  2) 
arrangement  of  monetization  of  value  (goods  or 
services) created mutually upon a request of external 
environment  (consumer);  3)  regulation  of  mutual 
requirements  linked  by  common  tasks  aimed  at  the 
achievement of the desired outcome or a goal  within 
limited time and with required resources. 
The  assets  specificity  (resources  and 
competences) used in an educational process, as well 
as an economically feasible frequency of enrollment 
into educational programs should be considered as the 
primary  characteristics  of  secondary  education 
services.  Substantially,  these  are  the  characteristics 
offered  by  О.  Williamson  for  classification  of 
transactions (Williamson,1996).  Non-specific assets 
are  applied  upon  an  implementation  of  a generally-
pedagogical method  aimed at  standard  programs of 
secondary education. While specific assets are  used 
in  a  private  pedagogical  technology  implementing 
remedial  or  gymnasium  educational  programs, 
featuring  low  reproducibility  and  narrow  area  of 
distribution.  Both  methods  contain  procedural, 
numerical, and theoretical components; however, the 
generally-pedagogical  technology  shows  stable 
results  and  absence  of  various  “if”  (conditions  - 
Translator's  Note)  (if  the  teacher  is  talented,  if  the 
children are smart, if the parents are caring, etc.) 
In general, the amount of finance disposed by an 
institution  of  secondary  education  de-pends  on  the 
gap  between  the  income  (enrollment)  and  outcome 
(graduation  or  transfer)  of  students  in  an  academic 
year.  The  flow  of  financing  provides  the 
interconnection  of  organizational-economic 
operations  aimed,  on  the  demand  of  external 
environment, at the achievement of re-producible and 
repeatable  result  stipulated  by  the  technology  of 
educational  program  implementation,  in  a  certain 
time fame. 
This approach follows the opinions of R. Coase., 
O.  Williamson  and  their  successors  on  sustainable 
frames of business partnership that depend not only 
on technology, but also on dynamic of costs financing 
and  benefits  of  various  organizational  alternative 
options  (Nicita,  2014),  (Baggio  and  Sheresheva, 
2014). 
3  RESULTS OF THE STUDY 
FINDINGS 
To  model  an  integrated  educational  process,  we 
developed  a  three-dimensional  paradigm: 
“capabilities,  skills  –  integration  –  technologies” 
(Razumovskaya,  2019).  Upon  this  paradigm,  the 
fulfilment of actual demands of external environment 
is  characterized  in  three  spheres:  subject,  quasi-
organizational, and institutional. The research of the 
mentioned  spheres  led  to  the  development  of  static 
and  dynamic  models  of  the  areas  of  network 
integration  in  a  territorially  localized  market  of  the 
services  of  secondary  education  (Razumovskaya, 
2019). The development of static models is based on 
the  research  of  general  conditions,  so  each  child 
(adolescent) could succeed in the solution of his/her 
personal  educational  tasks, develop  a  sense  of  self-
worth, and realize what his/her social role is and what 
his/her  truthful  beliefs  are.  The  development  of 
dynamic  models  is  based  on  the  re-search  of 
implementation  of  transactional  costs  of  subject-
object  relations’  coordination  in  pro-grams  of 
secondary  education,  to  provide  the  solution  of 
common  tasks  to  satisfy  the  demands  of  external 
environment. 
Both models of network structure (static and 
dynamic)  aim  at  “unsuccessful”  students  when 
pedagogical  technologies  are  supplemented  with 
network interactions with external environment. For 
the  regional  experimental  area  of  the  Municipal 
Budget Educational Institution “Secondary school № 
44” (in the city of Khabarovsk) this environment is 
performed  by  social  and  medical  services,  law 
enforcement authorities, institutions of prevention of 
social  orphan-hood,  business  structures,  public 
organizations,  and  private  individuals.  Their 
resources were used not only as a factor of production 
of an educational service, but primarily as a system of