Sustainable Innovative Development of a Regional Enterprise: Strategic and Operational Potential

Galina Merzlikina, Olga Oleinik, Natalya Mogharbel

2021

Abstract

Innovations are a priori recognized as the main driver of economic growth of both the economy of a region, a country, and an individual enterprise. Research on sustainable innovative development both abroad and in our country is performed based on statistical observations of the innovation development of only a certain territory (region, country). However, it is the regional enterprises (especially industrial), as fractals of the regional economy, that determine the level of sustainable innovation development. The assessment of sustainable innovation development of an enterprise is being studied by scientists, but there is no single, generally accepted assessment methodology. This paper reveals, on the basis of the analysis, that the sustainable innovative development of a regional enterprise is reduced to a certain adaptive response, which is not supposed to be assessed; the author's definition of sustainable innovation development is proposed as achieving a balanced innovative state, which consists in the formation and rational, active use of the innovation potential of an enterprise, which allows to support the innovation process to achieve the set goals and to solve problems and does not lead to a loss of economic development stability. It is clarified that innovation potential means the totality of the enterprise resources, the territory required for innovation. A new functional structure of innovation potential is proposed: material, production, human, financial, marketing, intellectual, patent and digital potentials. Moreover, it is proposed to divide the innovation potential into strategic (focused on achieving strategic goals, as a rule, non-financial) and operational (focused on achieving operational goals, usually financial).

Paper Citation

in Harvard Style

Merzlikina G., Oleinik O. and Mogharbel N. (2021). Sustainable Innovative Development of a Regional Enterprise: Strategic and Operational Potential. In Proceedings of the International Scientific and Practical Conference on Sustainable Development of Regional Infrastructure - Volume 1: ISSDRI, ISBN 978-989-758-519-7, pages 501-506. DOI: 10.5220/0010593005010506

in Bibtex Style

@conference{issdri21,
author={Galina Merzlikina and Olga Oleinik and Natalya Mogharbel},
title={Sustainable Innovative Development of a Regional Enterprise: Strategic and Operational Potential},
booktitle={Proceedings of the International Scientific and Practical Conference on Sustainable Development of Regional Infrastructure - Volume 1: ISSDRI,},
year={2021},
pages={501-506},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010593005010506},
isbn={978-989-758-519-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Scientific and Practical Conference on Sustainable Development of Regional Infrastructure - Volume 1: ISSDRI,
TI - Sustainable Innovative Development of a Regional Enterprise: Strategic and Operational Potential
SN - 978-989-758-519-7
AU - Merzlikina G.
AU - Oleinik O.
AU - Mogharbel N.
PY - 2021
SP - 501
EP - 506
DO - 10.5220/0010593005010506