Long-term and short-term financial planning and 
financial management in the SHI "City Polyclinic No. 
3" should be carried out exactly for these groups of 
services. 
So,  the  analysis  and  assessment  of  financial 
management of the SHI "City Polyclinic No. 3" for 
2017-2019 revealed the following problems:  
The share of revenue settlements decreases from 
0.41% in 2017 to 0.12% in 2019. Such dynamics is 
associated  with  a  decrease  in  both  settlements  on 
income  from  the  provision  of  paid  services  and 
settlements with payers on property income (received 
from the lease of the organization's premises); 
Expenditures from services in 2017-2019 exceed 
revenues  by  RUB  12,432.2  thousand,  3,223.2 
thousand and 247 thousand, respectively; 
Planned  estimates  of  expenditures  have  only 
partial financial support and the amount of allocations 
for the maintenance of the SHI "City Polyclinic No. 
3" depends on the state of the local budget and funds 
of the OMI; 
Actual  funding  in  2017-2019  is  higher  than  the 
approved planning targets. Revenue and expenditure 
targets for 2017-2019 are generally not met. In terms 
of revenues, the Company achieved 112.36% in 2017, 
115.78%  in  2018,  108.75%  in  2019.  This  is  due  to 
additional  funding  of  planned  funds  from  the  OMI. 
The  execution  of  actual  expenditures  exceeds  the 
approved  expenditures  by  119.41%,  118.4%  and 
111.01%,  respectively.  This  is  mainly  due  to  an 
increase  in  utility  bills  and  other  expenses  of  the 
institution. 
It  should  be  noted  that  the  practice  of  foreign 
companies  providing  voluntary  health  insurance 
policies  to  their  employees  as  part  of  the  social 
package  is  becoming  widespread  in  Russia. 
Undoubtedly,  insurance  companies,  providing  AMI 
services,  cooperate  with  various  public  and  private 
medical  institutions,  with  the  SHI  "City  Polyclinic 
No. 3" has a significant competitive advantage in the 
market of medical services, especially in the sector of 
research and operations.  
One of the directions for implementing marketing 
policy  in  the  SHI  "City  Polyclinic  No.  3"  is  to 
increase  revenues  for  paid  services  by  stimulating 
demand  and  active  cooperation  with  insurance 
companies  that  provide  voluntary  health  insurance. 
To assess the effectiveness of the proposed project, a 
matrix  scenario  modeling  method  was  used,  taking 
into account negative, positive, and weighted average 
scenarios. The  advantage of the  applied model as  a 
method  of  assessment  of  efficiency  of  investment 
projects  is  that  it  allows,  by  varying  the  two  main 
variables  (discount  and  expected  growth in  demand 
for  services),  to  determine  the  effectiveness  of 
projects for both individual groups of services and for 
commercial  activities  of  the  outpatient  clinic  as  a 
whole. 
The project was  planned  on  a  monthly basis  for 
2020,  which  allowed  for  the  seasonality  of  demand 
for  some  services. It  is  supposed  that  conditions  of 
cooperation between the SHI "City Polyclinic No. 3" 
and  insurance  companies  provide  for  15%  discount 
for outpatient and polyclinic services, 13% discount 
for in-patient services, 7% discount for examinations 
and surgeries. 
So, the weighted average annual net cash flow of 
the project under consideration equals to RUB 260.5 
thousand. Net  cash  flow  for  the  project varies from 
RUB 7.65 thousand in July for the negative scenario 
to  RUB  41.52  thousand  in  November  for  the 
optimistic scenario.  
When  implementing  the  considered  project  with 
the  given  variables  (the  value  of  the  discount  for 
voluntary health insurance and the expected increase 
in demand for services) the SHI "City Polyclinic No. 
3" in the forecast for 2020, without actually making 
any  direct  costs,  due  to  cooperation  with  insurance 
companies  and  using  its  competitive  advantages  in 
comparison  with  other  medical  institutions 
(availability  of  modern  equipment  and  highly 
qualified specialists), both public and private, can get 
from (RUB 2,711 thousand) by 9.61% compared to 
2016.  
It  should  be  taken  into  account  that  the 
calculations  used  rather  low  indicators  of  average 
monthly  and  average  annual  growth  in  demand  for 
paid  services  (about  9%  for  the  weighted  average 
scenario),  while  the  actual  increase  in  demand  in 
long-term  cooperation  with  large  insurance 
companies on voluntary health insurance can be much 
higher.  This  cooperation  can  become  a  significant 
additional  source  of  profit  for  the  outpatient  clinic 
from the provision of paid medical services due to the 
increased demand for them while providing discounts 
on various groups of services.  
5  CONCLUSIONS 
Thus,  increase  of  cash  inflow  in  the  studied 
organization, as well as in similar local structures of 
health  care  system  of  RT,  is  possible  only  due  to 
increase of demand for paid medical services of the 
hospital,  with  relatively  constant,  adjusted  for 
inflation, price level. One of the ways to stimulate the 
growth  of  demand  for  paid  medical  services  is  the 
ISSDRI 2021 - International Scientific and Practical Conference on Sustainable Development of Regional Infrastructure