disadvantage  of  using  project  management 
techniques and tools (Dicks, 2000), (Kerzner, 2001). 
According  to  a  number  of  authors,  for  any  use  of 
project management tools, there must be an element 
of  continuous  assessment  and  improvement,  which 
takes  time  and  effort,  increases  management  costs 
and,  in  essence,  is  already  an  element  of  process 
management.  Thus,  it  seems  wrong  to  oppose  the 
process and project management approaches. 
A  number  of  researchers  also  indicated  that 
further work is needed to explore this assumption that 
project management methodologies increase success, 
arguing  that  the  concept  of  project  success  is  too 
narrowly focused (considering only some aspects of 
project management practice), and sample sizes in a 
number of studies were are too small to provide 
statistically reliable evidence  (Thomas and Mullaly, 
2007). 
Over  the  past  decade,  significant  attention  has 
been  paid  to  changing  management  paradigms,  as 
evidenced  by  trends  such  as  the  destruction  of 
hierarchies,  the  elimination  of  "command  and 
control", and the formation of new concepts, such as 
new public management or Management 2.0. 
Most of these new developments and concepts are 
aimed at uncovering and solving problems associated 
with the complexity and ambiguity in planning  and 
executing projects. Another challenge is the increase 
in improvised work, often driven by the need to help 
with time and cost overruns or volume changes. There 
are  also  problems  associated  with  the  changing 
demographics of project workers, which leads to the 
need  to  adopt  new  ways  of  managing  project 
negotiations  and  activities,  as  well  as to amend and 
change  the  adopted  project  procedures  and 
procedures. These problems dictate the changes that 
scientists and practitioners are trying to implement in 
the system of strategic and operational management 
of companies, regions and states. 
2  MATERIALS AND METHODS  
One  of  the  disadvantages  of  the  widespread  use  of 
project  management,  in  addition  to  its  obvious 
limitations associated with the type of activity and the 
specifics of the organization, is the lack of creativity 
and  a  creative  or  improvisational  component  in  the 
process of project implementation. At the same time, 
it was precisely the creative, non-standard approach 
to  solving the  assigned  tasks  that often  led  to  more 
successful and effective methods of achieving goals. 
In this context, the concept of Australian scientists 
presented  by them on the pages of  the International 
journal  of  project  management  (Too  and  Weaver, 
2013)  seems  to  be  remarkable.  In  their  work,  they 
propose to distinguish between two English words - 
governance  and  management.  Closest  to  the  word 
governance in the Russian language is the concept of 
"leadership"  or  "government".  In  the  context  of  an 
organization,  governance  provides  a  framework  for 
ethical decision-making and management action that 
is grounded in transparency, accountability and roles. 
Thus, the core values of a well-governed organization 
are within the purview of  the  leadership  of  an 
organization,  which  includes  its  vision,  values  and 
ethics,  a  commitment  to  corporate  social 
responsibility,  and  how  the  “board”  manages  itself. 
These values are not absolute and should be the sole 
responsibility  of  the  "governing  board"  or  its 
equivalent. 
Responsibility for the overall management system 
is  assigned  to  the  "board"  or  "management",  and 
responsibility  for  the  implementation  of  certain 
aspects  of  the  management  system  is  transferred  to 
the appropriate levels of management  together  with 
the  necessary  authority  to  carry  out  management 
work  in  the  established  functional  areas.  So, 
summarizing the concept described above, leadership 
or "board" includes a set of relationships between the 
company's management, its board, shareholders and 
other interested parties. Management also provides a 
framework by which the objectives of the company 
are set and the means of achieving those  objectives 
and monitoring performance are determined. A good 
"governing board" should stimulate management and 
the board of directors to achieve goals that are in the 
best  interests  of  the  company  and  its  shareholders. 
Management  defines  the  structures  used  by  the 
organization,  assigns  rights  and  responsibilities 
within  those  structures,  and  requires  assurance  that 
management  operates  effectively  and  appropriately 
within defined structures. The role of management is 
to  govern  the  organization  within  the  framework 
defined by a system of governance or "governing". 
All the aspects noted above apply to process and 
project management both at the corporate, and at the 
sectoral and state levels. 
By analogy with the concept described above, 
"management"  or  "board"  is  responsible  for  all 
aspects of project and process management, but does 
not replace them, but creates conditions for effective 
interaction  between  managers  in  their  areas  of 
responsibility.  In  fig.  1  schematically  shows  the 
separation  of  these  three  management  hierarchies 
within the framework of the described concept.