Relationship between Planned Behavior in Front of the Desire That Student Has to Enroll in the Public Accounting Programs on Distance-teaching Mode in Colombia

Edward Rengifo, Libia Rojas, Myrian Rueda

2021

Abstract

Studies on planned behavior and its relationship with consumer practices showing the influence of attitudes, control of perceived behavior, and subjective norm on purchase intention and behavior. Thus, the present research aims to establish the relationship between attitudes, subjective norms and behavior control, compared to the intention of the student to enroll in Public Accounting programs in the Distance modality in Colombia. A correlational study has been carried out, with probability sampling, applying a structured survey with 78 items to 748 students. The results show that there is a relationship between attitudes and subjective norms, and the desire to enroll in Public Accounting programs in the Distance modality in Colombia at 24.2%. The present investigation shows that intention is not a predictor variable; therefore, desire is included in the planned behavior model by identifying that there is a linear equation that predicts desire to enroll.

Paper Citation

in Harvard Style

Rengifo E., Rojas L. and Rueda M. (2021). Relationship between Planned Behavior in Front of the Desire That Student Has to Enroll in the Public Accounting Programs on Distance-teaching Mode in Colombia. In Proceedings of the 3rd International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB, ISBN 978-989-758-507-4, pages 119-126. DOI: 10.5220/0010518201190126

in Bibtex Style

@conference{femib21,
author={Edward Rengifo and Libia Rojas and Myrian Rueda},
title={Relationship between Planned Behavior in Front of the Desire That Student Has to Enroll in the Public Accounting Programs on Distance-teaching Mode in Colombia},
booktitle={Proceedings of the 3rd International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB,},
year={2021},
pages={119-126},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010518201190126},
isbn={978-989-758-507-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB,
TI - Relationship between Planned Behavior in Front of the Desire That Student Has to Enroll in the Public Accounting Programs on Distance-teaching Mode in Colombia
SN - 978-989-758-507-4
AU - Rengifo E.
AU - Rojas L.
AU - Rueda M.
PY - 2021
SP - 119
EP - 126
DO - 10.5220/0010518201190126