Are Consumers Ready to Adopt Highly Automated Passenger Vehicles? Results from a Cross-national Survey in Europe

Ilias Panagiotopoulos, George Dimitrakopoulos, Gabrielė Keraitė, Urte Steikuniene

2020

Abstract

Automated vehicles are currently being developed by major car manufacturers planning to be available in market diffusion the next years. This disruptive technology is expected to provide an alternative type of transportation services by positively affecting road safety, traffic congestion, more individual comfort and convenience for drivers/users. However, besides the aforementioned societal benefits, researches on the predictors influencing individuals’ attitudes and willingness to adopt automated vehicles in the future are crucial requirements for their successful diffusion in international market. In this way, the current study aims to investigate the factors that may hinder or facilitate consumers’ acceptance and adoption of Highly Automated Passenger Vehicles (HAPVs). A research model through extending the original Unified Theory of Acceptance and Use of Technology (UTAUT) was developed and accordingly an online survey was conducted among the general public in Europe; 811 valid answers were collected and analyzed. The results indicate that the constructs of perceived driving enjoyment, perceived financial cost, perceived reliability/trust, social influence and performance expectancy were all useful predictors of behavioural intentions to drive/use HAPVs. The findings derived from this study will contribute to car manufacturers towards HAPVs in order not only to develop better driving automation technology systems for them, but also to develop proper implementation strategies that will lead to widespread deployment in international market.

Paper Citation

in Harvard Style

Panagiotopoulos I., Dimitrakopoulos G., Keraitė G. and Steikuniene U. (2020). Are Consumers Ready to Adopt Highly Automated Passenger Vehicles? Results from a Cross-national Survey in Europe.In Proceedings of the 6th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: VEHITS, ISBN 978-989-758-419-0, pages 473-480. DOI: 10.5220/0009398804730480

in Bibtex Style

@conference{vehits20,
author={Ilias Panagiotopoulos and George Dimitrakopoulos and Gabrielė Keraitė and Urte Steikuniene},
title={Are Consumers Ready to Adopt Highly Automated Passenger Vehicles? Results from a Cross-national Survey in Europe},
booktitle={Proceedings of the 6th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: VEHITS,},
year={2020},
pages={473-480},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009398804730480},
isbn={978-989-758-419-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 6th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: VEHITS,
TI - Are Consumers Ready to Adopt Highly Automated Passenger Vehicles? Results from a Cross-national Survey in Europe
SN - 978-989-758-419-0
AU - Panagiotopoulos I.
AU - Dimitrakopoulos G.
AU - Keraitė G.
AU - Steikuniene U.
PY - 2020
SP - 473
EP - 480
DO - 10.5220/0009398804730480