City Branding Strategy in Tourism Sector Development

Engla Desnim Silvia, Rika Wahyuni, Hadi Irfani

2020

Abstract

The reason for choosing this study is that the tourism sector has a strategic role in developing a region and contributes significantly to addressing the economic and social problems present in the area. Another reason is that the high competition in the tourism sector makes each area try to attract tourists to visit the area. To encourage the sustainable development of the tourism sector, it is necessary to build the city's reputation and a tool that serves to market the advantages of the tourism sector, namely city branding. This article aims to describe the strategy of city branding in developing the tourism sector in Pesisir Selatan Regency. City branding will be very effective in marketing the region's tourism potential, creating positioning and differentiation of an area with other areas to win competition in the tourism sector.

Paper Citation

in Harvard Style

Desnim Silvia E., Wahyuni R. and Irfani H. (2020). City Branding Strategy in Tourism Sector Development. In Proceedings of the 2nd International Conference on Science, Technology, and Environment - Volume 1: ICoSTE, ISBN 978-989-758-545-6, pages 37-40. DOI: 10.5220/0010791600003317

in Bibtex Style

@conference{icoste20,
author={Engla Desnim Silvia and Rika Wahyuni and Hadi Irfani},
title={City Branding Strategy in Tourism Sector Development},
booktitle={Proceedings of the 2nd International Conference on Science, Technology, and Environment - Volume 1: ICoSTE,},
year={2020},
pages={37-40},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010791600003317},
isbn={978-989-758-545-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Science, Technology, and Environment - Volume 1: ICoSTE,
TI - City Branding Strategy in Tourism Sector Development
SN - 978-989-758-545-6
AU - Desnim Silvia E.
AU - Wahyuni R.
AU - Irfani H.
PY - 2020
SP - 37
EP - 40
DO - 10.5220/0010791600003317