The Effect of Self-characteristics on the Intention to Consume Functional Foods

Sik Sumaedi, Nidya Astrini, Tri Rakhmawati, I. Bakti, Medi Yarmen

2019

Abstract

In the consumer behavior literature, self-characteristics were factors that need to be considered by companies so they could successfully market their products. A consumer has many self-characteristics variables. Companies must identify certain characteristics that merit their attention. This research aims to test the effect of two self-characteristic variables; innovativeness and cosmopolitan lifestyle on the intention to consume functional food that can prevent hypertension. The research was conducted using a quantitative research design. The data was gathered through a survey with a questionnaire. The respondents were thirty undergraduate students from the international class of a public university in Indonesia. The data analyses process included validity and reliability tests and multiple regressions test. The results show that innovativeness and cosmopolitan lifestyle did not have an impact on the intention to consume functional foods that can prevent hypertension.

Paper Citation

in Harvard Style

Sumaedi S., Astrini N., Rakhmawati T., Bakti I. and Yarmen M. (2019). The Effect of Self-characteristics on the Intention to Consume Functional Foods. In Proceedings of the 16th ASEAN Food Conference - Volume 1: 16th AFC, ISBN 978-989-758-467-1, pages 44-49. DOI: 10.5220/0009997200002964

in Bibtex Style

@conference{16th afc19,
author={Sik Sumaedi and Nidya Astrini and Tri Rakhmawati and I. Bakti and Medi Yarmen},
title={The Effect of Self-characteristics on the Intention to Consume Functional Foods},
booktitle={Proceedings of the 16th ASEAN Food Conference - Volume 1: 16th AFC,},
year={2019},
pages={44-49},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009997200002964},
isbn={978-989-758-467-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 16th ASEAN Food Conference - Volume 1: 16th AFC,
TI - The Effect of Self-characteristics on the Intention to Consume Functional Foods
SN - 978-989-758-467-1
AU - Sumaedi S.
AU - Astrini N.
AU - Rakhmawati T.
AU - Bakti I.
AU - Yarmen M.
PY - 2019
SP - 44
EP - 49
DO - 10.5220/0009997200002964