Digital Transformation: Is Gonna Be Culture Shock?

Nidya Dudija

2019

Abstract

This paper is conducted to describe the digital transformation using the theory of culture shock. It purposes to generate a mapping of culture shock theories by applying a descriptive qualitative approach and literature review of some previous studies. Successful digital transformation of organizations must be supported by digital talent transformation, digital product transformation, and digital infrastructure. In fact, these changes can lead to culture shock, that affects the performance of individuals and organizations. This paper will analyze digital change using the stage of culture shock which consists of four stages including the honeymoon phase, culture shock phase, adjustment phase, and mastery phase. The results of this study are descriptions of each phase and strategy for handling culture shock. So the development concept of the culture shock concepts can be use to explain the dynamic change to achieve organizational sustainability.

Paper Citation

in Harvard Style

Dudija N. (2019). Digital Transformation: Is Gonna Be Culture Shock?.In Proceedings of the 1st International Conference on Psychology - Volume 1: ICPsy, ISBN 978-989-758-448-0, pages 269-275. DOI: 10.5220/0009447602690275

in Bibtex Style

@conference{icpsy19,
author={Nidya Dudija},
title={Digital Transformation: Is Gonna Be Culture Shock?},
booktitle={Proceedings of the 1st International Conference on Psychology - Volume 1: ICPsy,},
year={2019},
pages={269-275},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009447602690275},
isbn={978-989-758-448-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Psychology - Volume 1: ICPsy,
TI - Digital Transformation: Is Gonna Be Culture Shock?
SN - 978-989-758-448-0
AU - Dudija N.
PY - 2019
SP - 269
EP - 275
DO - 10.5220/0009447602690275