Need Analysis on English Training in Describing Cassava based

Products at Cireundeu Hamlet

Septy Indrianty, Zia Kemala

Hotel Department STIEPAR YAPARI, Bandung, Indonesia

Tour and Travel Department, STIEPAR YAPARI, Bandung, Indonesia

Keyword: English, Need Analysis, Type of text, Tourism, Cireundeu Hamlet, Cassava Product

Abstract: This study investigated the needs of English training for people at Cireundeu Hamlet to help them describe

and market Cassava-Based Products. In doing so, it is expected that in the future when foreign tourists visit

Cireundeu hamlet, the community or tourism activists can describe and market cassava products in English

properly. The method employed was descriptive qualitative methods. The data gained through observations,

interviews with several key informants at Cireundeu hamlet, and literature study. The results show that the

ability of English skill in Cirendeu hamlet was still low. However, some people were not able to use English

in describing products as well as explaining how the processing was done. Moreover, the result from the

observation and interview proved that English for specific purposes (ESP) is needed for people at Cireunde

hamlet in describing the cassava-based product. It can be summed up that based on the need analysis they

need to learn the type of text to be able to describe the product as well as the process.

1 INTRODUCTION

Tourism is one of the biggest foreign exchange

earners in Indonesia. To support tourism, competent

human resources are needed. Besides having

knowledge, skills, and attitude, in this case the role

of language can also not be neglected. The mastery

of foreign languages, especially English, is a major

requirement in the field of Tourism, namely

providing services to both domestic and foreign

tourists. To communicate with foreign tourists,

English is one of the communication tools that is

often used. This is in line with Beratha (Beratha,

1999) who states that as an international language,

English is used for international purposes, such as

international communication, so that speakers of

different languages can understand each other, both

spoken and written. Therefore, it can be said that the

mastery of English is absolutely necessary by the

people around the tourist destinations. Tourist

motivations in visiting tourist destinations is not

only seeing passive tourist attractions such as

enjoying a panoramic view of the beach or sunset,

but also enjoying a treat of typical cuisine (Kartika

et al., 2017). Each tourist destination certainly has its

own characteristics, starting from its attractions,

culture or culinary.

Culinary tours are flavors that meant the

'sensitivity of the tongue' for tasted delicious,

whether it tasty food or not which becomes the

object (Listiyono., 2008). Meanwhile, Culinary

defined as visit the main objectives and supporting

the food industry, food festivals, restaurants and

special locations where they can taste the food and

or even looking for an experience of typical food

produced by the region which becomes primary

motivating factors for travel (Hall and Mitchell.,

2001).

The locus of the study taken was the Cireundeu

hamlet community. Cireundeu Hamlet is located in

Leuwi Gajah Village, South Cimahi District, Cimahi

City, Indonesia. The uniqueness of this Cireundeui

hamlet is to preserve the culture and customs that

have been passed down from their ancestors.

Besides having a unique cultural tradition, the

people of Cireundeu hamlet make cassava a staple

food (Agoes et al., 2016). People who only consume

cassava make innovations and creations to create

processed products made from cassava, including:

Rasi (cassava rice), noodles, cakes, chips, and many

others. To get experience for tourists, especially

foreign tourists, the people of Cireundeu must

Indrianty, S. and Kemala, Z.

Need Analysis on English Training in Describing Cassava based Products at Cireundeu Hamlet.

DOI: 10.5220/0009386500630066

In Proceedings of the 1st NHI Tourism Forum (NTF 2019) - Enhancing Innovation in Gastronomic for Millennials, pages 63-66

ISBN: 978-989-758-495-4

provide good services, and are able to interpret the

products in that place. In order to serve them well,

language plays an important role to conduct

communication in general and hospitality service in

particular (Ratnaningsih et al., 2018).

According to the Community (Kompepar) of

Cireundeu Hamlet, since the last 3 years, the number

of a group foreign tourist visitation to Cireundeu

hamlet is increasing every year. In 2016 there are

113 visitations, then in 2017 there are 122 visitations

and in 2018 there are 130 visitations. Many tourists

are interested in visiting Cireundeu hamlet, one of

the reasons is because of its unique culinary made

from cassava. The Communities make cassava-

based food preparations and many foreign tourists

ask about how is the processing. By involving

tourists in the process of production, it will leave its

own experience or impression. Therefore, good

English skills are needed to convey information

about products or goods correctly and properly

(Rahayu, 2018). Hence, it is important and necessary

for the Cireundeu hamlet community to be able to

market its unique products not only to local tourists,

but also to foreign tourists. Having good English

skills and supported by featured products, the

marketing of products in a destination can be easily

marketed to foreign guests. Considering that many

foreign tourists visited Cireundeu, therefore,

Cireundeu people who are directly involved in

tourism activities should improve their English

especially in terms of the language used in tourism

industry. Thus, a need analysis regarding the English

training in describing cassava-based product should

be conducted.

2 LITERATURE REVIEW

Need analysis plays an important role in developing

English and also need may be interpreted as lack,

that is, what the participant or learners do not know

or cannot do in English [8]. In line with the

statement (Ratnaningsih et al., 2018) added that the

role of Need analysis for ESP is concerning on the

use of specifics language needs. Hence, it will help

the trainer to choose the best strategies and proper

material related to describing product to the

participants. So, they will learn the language based

on their needs. Since foreign tourists interested in

culinary from cassava-based product, the community

who produces the product should be able to

communicate with the visitors. Unfortunately, before

the training of English was conducted, the people

never use English in serving the foreign tourist.

Thus, it can be a problem when they have to

describe the cassava-based product to the foreign

visitors.

However, in communicating the language,

different text has a different objective, for example

telling a story or legend will be different from

explaining a product or processing product. This

shows that the genre or text is very important in the

use of language (Crystal, 1995). Additionally,

(Paltrigel, 1996) classifies type of texts into several

texts, such as narrative, descriptive, exposition,

procedure, report and some others. The activities of

community at Cireundeu hamlet are related to the

recipe, and it used a description of procedure. In

order to understand the language used, they should

know the generic structure from the text. This study

attempted to investigate the people needs in

describing the product. Then the finding of the study

will serve the guideline to develop effective English

to serve the tourist with a good communication skill,

especially related describing the product and the

process of making the product.

3 METHODS

The study was a descriptive qualitative research. It

was conducted within a month in the middle of the

year of 2019. It involved 25 subjects of people who

joined the English Training and they are the

community who produce the cassava-based

products. The instrument utilized to gain the data

were observation, interview toward the people in

Cireundeu as the informant key, as well as

document. The data were collected through several

steps. First, the observation was conducted to see the

people’s ability to communicate in English in

describing the products and what are the target needs

and the learning needs. Second, the interview was

held to know the educational background and the

people’s motivation in learning English.. The

documents would be the product labels and pictures.

4 DISCUSSION

There are plenty of things that make Cireundeu

Hamlet interesting, not only the cassava products,

but also the tourist who visit Cireundeu were curious

to know how the cassava product are processed and

they want to know how to make it. Nowadays, many

people from all over Indonesia, and from outside

Indonesia, have been visiting Cireundeu hamlet. The

NTF 2019 - The NHI Tourism Forum

foreign tourists are taken to see the ways of

processing cassava into rice that became the main

food of indigenous people of Cireundeu. They also

look at the processing other snacks like cassava egg-

roll, dried cassava peel, and so on. In addition, they

also taste the cassava-based product from Cirendeu.

The majority of the visitors will find out as much

information about the indigenous culinary traditions

in Cireundeu. The foreign tourist expected that they

could get the brief description about the product in

English.

The result of observation reveals that most

people at Cireundeu Hamlet feel that they lack

knowledge of English grammar, vocabulary, and

also communicative abilities. It is also supported by

the subject interviewed who stated that “ muhun

abdi mah teu tiasa pisan bahasa inggris, jadi mun

aya tamu bule anu naros kumaha cara ngadamelna

jadi abdi sok seuri weh atau jelaskeun ku bahasa

indonesia” (we indeed can not speak English, so if

foreign tourists asked about the product and how to

make it, we could only smile or reply in bahasa

indonesia). Moreover, based on the interview it was

found that the majority of them (70%) only has basic

education, (25%) of them are graduates from higher

education and only a very few of them (5 %) do not

have educational background as shown in the chart

below.

Considering the findings from observation and

interview, it is clear that the people’s ability in

speaking English is still poor and low. they are

highly in need of English to communicate with

foreigners. However, a few of them were able to

speak a little bit of English, such as mentioning one

of the vocabularies (name of the ingredients from

the product): egg, oil, and flour. This problem is

crucial since the Cireundeu hamlet is often visited

by foreign tourists.

Regarding the tourist activities who visit

Cireundeu hamlet, they are sightseeing, taking

pictures, watching the traditional culture, and

enjoying the special culinary made from cassava-

based products. Commonly, the foreign tourists are

curious about the process of making the cassava-

based products. There are many kinds of cassava

products made by the people in Creundeu hamlet,

such as Rasi, noodle, cakes, chips, and many more.

The problems occurred when the foreign tourists

asked how to describe the products, the ingredients,

and the process. Considering the findings from the

observations, the people do not know how to

describe the product and the production process in

English. Here are the processes of making one of the

cassava-based products.

Figure 1: The Process of Making Rangining from Cassava

Based Product

The English training was about making the

descriptive of procedure text in describing the

products. One of the examples of the products is

rangining. It is kind of food made from cassava flour

which is steamed, dried, cut and then fried. Based on

the generic structure from the procedure text, it

should cover: Goals/aims, materials/ingredients, and

steps/methods. Unfortunately the people have lack

the ability to speak English. It is proven by the result

of observation that they replied in Bahasa Indonesia

or even the local language. They do not understand

to describe what rangining is and how are the stages

of making rangining. In relation to this,

understanding the genre and type of text is

important. It will help the learner to understand the

target language. It is very meaningful for them to

apply in tourism activities. In addition, 25

respondents confirmed that they need the English

training as well as

Based on the findings above, the people are in

need of the English training program which focuses

on several aspects. first, they need training to

improve their listening, speaking, as well as basic

writing skills. Second, they also need to learn

descriptive and procedural text both in spoken and

Need Analysis on English Training in Describing Cassava based Products at Cireundeu Hamlet

written English. Third, they need to master

vocabulary related to to the industries. To give more

detailed needs, here is the ESP coursing map

consisting English materials needed for their

training.

Table 1: Course Mapping

o Topics Description S

ills

1 Describing

the product

They are able

to describe the

object with

the correct

order of

adjective

Practicing to

describe one

of the cassava

ase

-product

Learn about

the adjective

(color, taste,

shape, texture,

opinion, etc) ,

2 How to

make the

product

They are able

to describe

about the

stages or

methods of

making the

product.

Learn about

the verb

command,

conjunction,

ordinal

number,

fraction and

vocabularies

related to

redients

The course mapping above is expected to cater to

the needs of the People at Cerende in coping with

their difficulties to communicate and market their

product in English. Further material development

and training implementation are needed to follow up

the current study.

5 CONCLUSION

There are three points that can be concluded based

on the findings of need analyisi. First, the ability of

people at Cireundeu hamlet towards speaking

English still lack. It is found that most of the people

at Cireundeu who produced the cassava based

products do not have English education background.

Second, English training is needed to improve their

skill in speaking English. Three, result of need

analysis is important to make appropriate materials.

Regarding to describing the products, therefore type

of the text should be learnt by the people at

Cireundeu hamlet. To follow up the need analysis,

the training of English to the people in Cireunde

hamlet is highly needed, as well as developing the

the suitable material in describing cassava-based

product. In conducting the English training, the

activities started by small or basics English, such as

asking about name, numbers, daily activities and the

things around. Then, it was followed by describing

the type of the text related to describing the process

of making cassava-based products.

ACKNOWLEDGMENT

The authors would like to thank STIEPAR YAPARI

Bandung for the support towards this research. A

debt of gratitude is also owed to all People at

Cireundeu Hamlet, especially for the community

who produce the cassava-based product.

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