The Effect of Destination Image and Pull Factors on Tourist Satisfaction and Its Implications on the Intention to Return to the Lake Toba Area of North Sumatra

Ronnie Togar Mulia Sirait, Paham Ginting, Arlina Nurbaity Lubis, Yenni Absah

2019

Abstract

The respondents of this research was 222 adults. Analysis technique uses structural equation modeling. Results of the study, namely: image of a tourist destination has a direct, insignificant, and adverse effect on tourist satisfaction: portrait of a tourist destination has a direct, irrelevant, and negative impact on the interests of tourist return visits; Pull factors have an immediate, substantial and positive impact on tourist satisfaction; Pull factors have an immediate, substantial and positive impact on the interests of tourist return visits; Tourist satisfaction has an immediate, substantial, and positive impact on the importance of returning tourists; image of the destination has an insignificant indirect effect, and negatively affects the intention to return to the Lake Toba region through tourist satisfaction; Pull factors have an indirect and significant positive impact on the plan to visit again through tourist satisfaction.

Paper Citation

in Harvard Style

Mulia Sirait R., Ginting P., Lubis A. and Absah Y. (2019). The Effect of Destination Image and Pull Factors on Tourist Satisfaction and Its Implications on the Intention to Return to the Lake Toba Area of North Sumatra. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 637-648. DOI: 10.5220/0009329106370648

in Bibtex Style

@conference{ebic19,
author={Ronnie Togar Mulia Sirait and Paham Ginting and Arlina Nurbaity Lubis and Yenni Absah},
title={The Effect of Destination Image and Pull Factors on Tourist Satisfaction and Its Implications on the Intention to Return to the Lake Toba Area of North Sumatra},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={637-648},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009329106370648},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - The Effect of Destination Image and Pull Factors on Tourist Satisfaction and Its Implications on the Intention to Return to the Lake Toba Area of North Sumatra
SN - 978-989-758-498-5
AU - Mulia Sirait R.
AU - Ginting P.
AU - Lubis A.
AU - Absah Y.
PY - 2019
SP - 637
EP - 648
DO - 10.5220/0009329106370648