The Influence of Personality Hardiness on Entrepreneurial Intention
Syarifah Farradinna, Rayhanatu Binqalbin Ruzain and Syarifah Fawani Gea Putri
Psycahology Faculty, Universitas Islam Riau, Pekanbaru, Indonesia
Keywords:
Entrepreneurial, Intention, Personality, Hardiness
Abstract:
Personality hardiness predicted to have stronger control over life and be able to maintain good business ac-
tivities. The aim of this study was to identify the characteristics of hardiness and how these characteristics
affect entrepreneurial intentions. Participants in this study were simple random sampling technique to obtain
211 students from the Islamic University of Riau who had acted as entrepreneurial. The author adapted the
construct of an entrepreneurial intention scale from Ajzen (Ajzen, 1991) theory consists of 14 items, and the
personality hardiness scale from (Kobasa, 1982) consists of 17 items and using factor analysis and correlation
analysis. The measurement model analysis shows p-value .4081 which means that the resulting model is the
goodness of fit. While the value of the Z-value shows 4.916 > 1.96, which means there is a significant re-
lationship between personality hardiness and entrepreneurial intentions while showing a positive correlation
.322. This shows that a positive relationship between personality hardiness and entrepreneurial intentions.
These results indicate the higher the personality hardiness, the higher the entrepreneurial intention. Based on
the analysis, the researcher suggested to the faculty and the university to support various training and skills
activities to increase entrepreneurial intention among students, perhaps through self-motivation management
training.
1 INTRODUCTION
The implications of unemployment in Indonesia ex-
plain that an increase in unemployment is the cause
of low income and economic growth of a country
(Sugiyanto, 2006). One of the causes of a coun-
try included in the category of developed countries
is when the number of business actors in the coun-
try is 2% of the population (McClelland, 1973). At
present. the number of business people in Indone-
sia only reaches 4.6 million or 1.6 percent of In-
donesia’s population which ranges from 290 million.
Data from the Central Statistics Agency of the city
of Pekanbaru. Riau, reported that in 2010 the num-
ber of business operators in the city was only 0.1
percent of the total population of the city of Pekan-
baru. which was 867 million people. This amount
is still in a very low, possibly due to the assumption
that business activities involve risks and uncertain-
ties, which a number of potential entrepreneurs do not
take priority to become an entrepreneur after gradu-
ation (Suryana and Bayu, 2012). Entrepreneurship
does not merely believe in circumstances that offer
opportunities, but rather the process of ”becoming”
something that implies great potentials such as stu-
dents in particular (Rasli et al., 2013). Entrepreneurial
university students play an important role in decision
making as a career goal, not only as a stepping stone
but more than a change in trends in determining fu-
ture jobs, especially those involving innovative, cre-
ative and appropriate technology, Although a number
of studies have attempted to show the importance of
entrepreneurship education among students in order
to generate student entrepreneurship intentions (Ma-
hajar, 2012). Entrepreneurial intention is known as
the key process of building the tendency for individ-
uals to choose as entrepreneurs as careers (Fayolle
and Gailly, 2015). Previous researchers have identi-
fied the determinants of the intention to become an
entrepreneur are the desire to start and enjoy every
process of making decisions in running a business
(Suryana and Bayu, 2012). Entrepreneurial intention
is related to personality, this is evidenced in the study
of (Farradinna et al., 2018) which states that an en-
trepreneur of Micro, Small and Medium Enterprises
(MSMEs) in Pekanbaru City, Riau shows personality
factors predicting individuals’ ability to manage and
run their business. They concluded that individuals
with personality hardiness showed more open to op-
portunities and new ideas, the tendency to increase the
Farradinna, S., Ruzain, R. and Putri, S.
The Influence of Personality Hardiness on Entrepreneurial Intention.
DOI: 10.5220/0009119102510258
In Proceedings of the Second International Conference on Social, Economy, Education and Humanity (ICoSEEH 2019) - Sustainable Development in Developing Country for Facing Industrial
Revolution 4.0, pages 251-258
ISBN: 978-989-758-464-0
Copyright
c
2020 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved
251
knowledge and resourceful in trying and finding new
experiences and exploring these ideas. In addition,
entrepreneurial intentions explain the entrepreneurial
process in directing and establishing new businesses
and job opportunities (Keat Salvarajah and Meyer,
2011). As it is known that the entrepreneur is the
initiator of career choice that shape the competitive
personal. adaptable. always learn to understand and
develop creative ideas and develop innovative ideas
(Al Mamun et al., 2018). Entrepreneurship is defined
as an act of risk taking. creative thinking to open a
new business or advance an existing business (Hebert
and Albert. 1989). In fact, (Kao, 1993) explains
entrepreneurship as an effort to create value through
the introduction of business opportunities, risk-taking
management, and sharpening communication skills to
produce good business ventures. Meanwhile, busi-
ness actors are a way of thinking, exploring, reading
opportunities and taking opportunities related to busi-
ness (Timmons et al., 2004). Entrepreneurs who are
able to identify problems between traders and cus-
tomers respond more quickly to situations in order
to gain profits faster than anyone (Deakins and Freel,
2009). Hardiness has been conceptualized into three
attitude structures namely; commitment, control. and
challenge (Maddi and Kobasa, 1984; Maddi, 2006).
Researchers believe that highly committed individu-
als perceive the importance of trust in engaging with
people and their environment, even describing pres-
sure as a natural thing. In addition. it is important
for the individual shows the attitude control affects
the result though it is difficult to deal with. In the end.
hardiness individuals are strong people who face chal-
lenges from all pressures. because part of the process
of opportunity is learning, developing, and growing.
Personality hardiness predicts internal controls that
are strong in responding and resilient attitudes with
changing global trends (Sabela et al., 2014). In this
study, it was also reported that individual throughout
personality hardiness was better proven from courage
and feel incompetent. so they tended to dare to accept
and face changes and obstacles in their business (Far-
radinna et al., 2018). Why is personality hardiness
so important? and how strong can previous studies
describe the encouragement of entrepreneurial inten-
tions among students? Hardiness is a language term
of personality resilience, which is an internal charac-
teristic of individuals in responding to problems from
their environment (Bissonnette, 1998). Personality
hardiness itself is a way to form resilience to pres-
sure (Maddi, 2006). This illustrates the individual
personality is strong, resilient, stable and optimistic
in the face of pressure and can reduce negative feel-
ings (Kobasa, 1982). Individuals whose personality
hardiness show self-control ability, commitment and
better able to face the challenges. Positive psychol-
ogy to explain the attitude of hardiness is a trait that
easily transforms stress into a positive state, fosters
better performance to be more creative. Thought-
ful and fulfillment, maintain or improve the physi-
cal and mental health in carrying out tasks such as
entrepreneurs (Maddi, 2006). Hardiness personal-
ity leads individuals to be able to work effectively,
be able to perform difficult tasks. act as leaders, be
creative. raise awareness in choosing careers as en-
trepreneurs, and avoid themselves from indiscipline
and behavioral problems. Hence the importance of
the entrepreneurial spirit, they need to know that the
strength of a nation’s economy due to the high inten-
tions of the individual as an entrepreneur. Thus. this
study needs to be carried out to identify the character-
istics of personality hardiness that influence the level
of the intention of entrepreneurs and how much the
role of the personality influences students’ intention
to become entrepreneurs.
Personality hardiness predicts internal controls
that are strong in responding and resilient attitudes
with changing global trends (Sabela et al., 2014).
In this study, it was also reported that individual
throughout personality hardiness was better proven
from courage and feelings incompetent. so they
tended to dare to accept and face changes and obsta-
cles in their business (Farradinna et al., 2018). Why
is personality hardiness so important? and how strong
can previous studies describe the encouragement of
entrepreneurial intentions among students? Hardiness
is a language term of personality resilience, which is
an internal characteristic of individuals in respond-
ing to problems from their environment (Bissonnette,
1998). Personality hardiness itself is a way to form
resilience to pressure (Maddi, 2006). This illustrates
the individual personality is strong, resilient, stable
and optimistic in the face of pressure and can reduce
negative feelings (Kobasa, 1982). Individuals whose
personality hardiness show self-control ability, com-
mitment and better able to face the challenges. Pos-
itive psychology to explain the attitude of hardiness
is a trait that easily transforms stress into a positive
state, fosters better performance to be more creative.
Thoughtful and fulfillment, maintain or improve the
physical and mental health in carrying out tasks such
as entrepreneurs (Maddi, 2006). Hardiness person-
ality leads individuals to be able to work effectively,
be able to perform difficult tasks. act as leaders, be
creative. raise awareness in choosing careers as en-
trepreneurs, and avoid themselves from indiscipline
and behavioral problems. Hence the importance of
the entrepreneurial spirit, they need to know that the
ICoSEEH 2019 - The Second International Conference on Social, Economy, Education, and Humanity
252
strength of a nation’s economy due to the high inten-
tions of the individual as an entrepreneur. Thus. this
study needs to be carried out to identify the character-
istics of personality hardiness that influence the level
of the intention of entrepreneurs and how much the
role of the personality influences students’ intention
to become entrepreneurs.
2 METHODOLOGY
The construction of the research is based on Planned
Behavior Theory from (Ajzen, 1991) to explain the
concept of entrepreneurial intentions. namely atti-
tudes. subjective norms, and behavioral control as
dependent variables of this study. Entrepreneurial in-
tentions are considered to be the best predictors of
planned behavior and behavioral tendencies. The in-
dependent variable of this study is hardiness person-
ality factors which consist of commitment, control,
and challenge. The implementation process collects
data performed after obtaining permission from the
university and the faculty, which is given in class.
The average age of participants is 18 to 26 years
old, participants have the background to create. de-
velop and market their products or services consis-
tently. The survey questionnaire was designed for
this study consisted of three parts. Part A consists of
questions that require participants to answer their self-
report. Part B consists of statements relating to en-
trepreneurial intentions containing 14 items of state-
ments that support indicators of entrepreneurial inten-
tion among students, consisting of attitudes. subjec-
tive norms and behavioral control. Entrepreneurial
University students are asked to indicate their level
of agreement to choose entrepreneurial intentions as
their careers with around a scale of 1 to 5, where 1
= Strongly Disagree 2 = Disagree 3 = moderate 4
= Agree 5 = Strongly agree to each statement. Part
C consists of statements that require participants to
assess the level of personality hardiness tendencies
by determining the level of agreement on a scale of
1 to 5 (1 = Strongly Disagree; 2 = Disagree; 3 =
moderate; 4 = Agree; 5 = Strongly agree) through
marking ’tick’ in the column for each of the respec-
tive statements. The questionnaire was developed in
a test with a sample of 30 respondents to carry out
the reduction factors and to provide an indication of
the reliability, dimensional size of Part B and Part C
of the questionnaire further refined before collection.
This study involved a sample of 250 university stu-
dent entrepreneurs. Sample simple random sampling
retrieval methods are used to collect data from stu-
dent entrepreneurs. Participants came from various
faculties at the Islamic University of Riau, from race
and sex, and year of study where they were chosen
randomly and simple random sampling for this sur-
vey. The total number of questionnaires that were
returned was 211 questionnaires. This research was
conducted on students on the campus of the Islamic
University of Riau, Pekanbaru. Indonesia. Profile of
students from various faculties, ages, sexes, and se-
niority of study proposed in Table 1. The selection of
the number of samples taken is simple random sam-
pling based on the estimated number of students from
various categories of business unit types. In general,
the construct validity test value can be viewed using
standard goodness of fit value for assessing the suit-
ability of an acceptable standard of reference is the
value of Chi-Square. Chi-Square values can take sta-
tistical tests related to significant requirements ful-
filled. Standard values p-values > .05 followed by
RMSEA criterion indicates the value < .08. whereas
GFI, NFI, and CFI produce value > 0.9 which shows
a model of the goodness of fit. The construct valid-
ity test needs to be carried out before carrying out a
model test analysis for the hypothesis, namely factor
analysis or confirmatory factor analysis (CFA) to test
the uni-dimensionality of the measuring instrument.
The following step is to test the construct validity of
data items. The construct validity test of this study
uses confirmatory factor analysis with MPLUS soft-
ware. This step is carried out to obtain good analysis
factor outcome criteria (Harrington, 2009). Based on
the CFA analysis. it is known that the model is not
fit. Therefore researchers need to modify the model.
where measurement errors on some items are free to
correlate with each other. So that the model fit of a
set of entrepreneurial intentions items obtained was
tested by MPlus-SEM, CFI= .926; df = 73; p-value =
.0028; RMSEA= .050. This explanation can be seen
in Figure 1.
The model test based on Figure 2 shows that an
analysis of one factor is acceptable, this means that
the whole item measures personality hardiness vari-
ables. The value of a good z-value coefficient is >
1.96, which states that 14 hardiness personality items
are valid. This explanation can be seen in Table 3.
Based on the CFA analysis for a set of items the per-
sonality hardiness variable shows a model that is not
fit. As with the previous variables, researchers need to
modify the model by emphasizing measurement er-
rors, which eliminates correlated items. Thus the fit
model is obtained from the set of hardiness personal-
ity items so that the CFI test is obtained = .881; df =
114; p-value = .0002; RMSEA = .050. This explana-
tion can be seen in Figure 2.
The Influence of Personality Hardiness on Entrepreneurial Intention
253
Table 1: Profile of the Participants (N=211)
Demographic Categories Frequency %
Gender
Male 75 35.5
Female 36 64.5
Age
18 to 20 30 14.2
21 to 23 166 78.7
24 to 26 15 7.1
Faculty
Islamic 11 5.2
Economy 53 25.1
Communication Studies 17 8.0
Social and Political Sciences 15 7.1
Teacher and Science 24 11.4
Law 24 11.4
Agriculture 11 5.2
Psychology 36 17.0
Engineering 20 9.5
Seniority at UIR
Degree year 1 7 3.3
Degree year 2 16 7.6
Degree year 3 36 17.1
Degree year 4 122 57.8
Degree year 5 21 9.9
Degree year 6 6 2.8
Degree year 7 3 1.4
Table 2: Loading Factor Entrepreneurship Intention
Item Estimate SE
Sikap (Attitude)
3. Menjadi seorang wirausaha memberikan lebih banyak keuntungan daripada kerugian
.487 .057 8.599
Being an entrepreneur gives more advantages than disadvantages
4. Saya memiliki keinginan menjadi seorang wirausaha
.674 .046 14.786
I have a desire to become an entrepreneur
5. Menjadi seorang wirausaha akan memberikan saya kepuasan yang besar
.634 .050 12.654
Being an entrepreneur will give me great satisfaction
10. Diantara berbagai pilihan, saya lebih memilih menjadi wirausahawan
.739 .039 18.918
Among various choices, I prefer to be an entrepreneur
12. Sangat menarik bagi saya menjadi wirausahawan
.797 .039 20.369
It is interesting for me to be an entrepreneur
14. Jika saya memiliki kesempatan dan modal, saya ingin memulai sebuah usaha
.528 .059 9.008
If I have the opportunity and capital, I wan to start a business
Norma (Norms)
1. Keluarga saya berpikir agar saya menjadi seorang wirausahawan
.450 .068 6.658
My family thinks that I will become an entrepreneur
5. Teman-teman saya berpikir agar saya menjadi seorang wirausahawan
.801 .049 16.524
My friends think that I will become an entrepreneur
9. Orang-orang terdekat saya berpikir agar saya menjadi seorang wirausahawan
.808 .055 14.763
The people closest to me think that I become an entrepreneur
Kontrol Perilaku (Behavior Control)
2. Jika saya mau. saya bisa dengan mudah menjadi seorang wirausahawan
.418 .057 7.273
If I want to, I can easily become an entrepreneur
6. Mudah bagi saya bekerja sebagai wirausahawan
.501 .060 8.401
It’s easy for me to work as an entrepreneur
8. Semua keputusan tergantung pada diri saya apakah saya akan menjadi wirausahawan atau tidak
.355 .067 5.306
All decisions depend on me whether I will become an entrepreneur or not
11. Ada beberapa kondisi diluar kendali saya yang dapat mempengaruhi saya sebagai wirausahawan
.178 .074 2.385
There are several conditions beyond my control which can affect me as an entrepreneur
13. Sebagai seorang wirausahawan, saya memiliki kendali atas usaha saya
.518 .062 8.354
As an entrepreneur, I have control over my business
ICoSEEH 2019 - The Second International Conference on Social, Economy, Education, and Humanity
254
Figure 1: Entrepreneurial intention SEM analysis.
3 RESULT AND DISCUSSION
The results of the analysis of this study to prove
the hypothesis there are effects of personality hardi-
ness on entrepreneurial intentions among students. To
assess the goodness of fit model, CFA-MPlus soft-
ware from SEM provides a model suitability test in-
cluding the Chi-Square model conformity standard.
This analysis examines the measurement model by
using the Chi-Square test which obtained a p-value
= .4081; RMSEA = .0000, meaningful this testing
model shows the goodness of fit. Further explanations
can be seen in Figure 3.
4 RESULTS AND DISCUSSION
The results of the analysis of this study to prove
the hypothesis there are effects of personality hardi-
ness on entrepreneurial intentions among students. To
assess the goodness of fit model, CFA-MPlus soft-
ware from SEM provides a model suitability test in-
cluding the Chi-Square model conformity standard.
This analysis examines the measurement model by
using the Chi-Square test which obtained a p-value
= .4081; RMSEA = .0000, meaningful this testing
model shows the goodness of fit. Further explanations
can be seen in Figure 3.
The results shown in Figure 3 show that personal-
ity hardiness influences entrepreneurial intentions, the
z-value that shows Z = 4.916 > 1.96. This means that
The Influence of Personality Hardiness on Entrepreneurial Intention
255
Figure 2: Personality hardiness SEM analysis
Table 3: Loading Factor Personality Hardiness
Item Estimate SE
Sikap (Attitude)
3. Menjadi seorang wirausaha memberikan lebih banyak keuntungan daripada kerugianBeing an entrepreneur gives more advantages than disadvantages
.487 .057 8.599
Being an entrepreneur gives more advantages than disadvantages
4. Saya memiliki keinginan menjadi seorang wirausaha
.674 .046 14.786
I have a desire to become an entrepreneur
5. Menjadi seorang wirausaha akan memberikan saya kepuasan yang besar
.634 .050 12.654
Being an entrepreneur will give me great satisfaction
10. Diantara berbagai pilihan, saya lebih memilih menjadi wirausahawan
.739 .039 18.918
Among various choices, I prefer to be an entrepreneur
12. Sangat menarik bagi saya menjadi wirausahawan
.797 .039 20.369
It is interesting for me to be an entrepreneur
14. Jika saya memiliki kesempatan dan modal, saya ingin memulai sebuah usaha
.528 .059 9.008
If I have the opportunity and capital, I wan to start a business
Norma (Norms)
1. Keluarga saya berpikir agar saya menjadi seorang wirausahawan
.450 .068 6.658
My family thinks that I will become an entrepreneur
5. Teman-teman saya berpikir agar saya menjadi seorang wirausahawan
.801 .049 16.524
My friends think that I will become an entrepreneur
9. Orang-orang terdekat saya berpikir agar saya menjadi seorang wirausahawan
.808 .055 14.763
The people closest to me think that I become an entrepreneur
Kontrol Perilaku (Behavior Control)
2. Jika saya mau. saya bisa dengan mudah menjadi seorang wirausahawan
.418 .057 7.273
If I want to, I can easily become an entrepreneur
6. Mudah bagi saya bekerja sebagai wirausahawan
.501 .060 8.401
It’s easy for me to work as an entrepreneur
8. Semua keputusan tergantung pada diri saya apakah saya akan menjadi wirausahawan atau tidak
.355 .067 5.306
All decisions depend on me whether I will become an entrepreneur or not
11. Ada beberapa kondisi diluar kendali saya yang dapat mempengaruhi saya sebagai wirausahawan
.178 .074 2.385
There are several conditions beyond my control which can affect me as an entrepreneur
13. Sebagai seorang wirausahawan, saya memiliki kendali atas usaha saya
.518 .062 8.354
As an entrepreneur, I have control over my business
ICoSEEH 2019 - The Second International Conference on Social, Economy, Education, and Humanity
256
Figure 3: SEM Analysis for personality hardiness on entrepreneurial intentions
there is a relationship between personality hardiness
and entrepreneurial intentions. The estimated corre-
lation value shows a positive direction of R = .322.
These results indicate that the higher the personal-
ity hardiness, the higher the entrepreneurial intention.
Meanwhile, the indirect effect of the dimensions of
the challenge (R = .354), control (R = .375), and com-
mitment (R = .409) against entrepreneurial intentions
are positive and significant. The final analysis of the
value of R2 for personality hardiness showed 11 per-
cent variation support for entrepreneurial intentions.
5 CONCLUSION
This study empirically has shown positive effects of
personality hardiness to show the intention of en-
trepreneurship to college students. Previous studies
that support (Bruce and Sinclair, 2009) report schol-
ars who have high personality hardiness show bet-
ter task resolution initiatives, are able to plan even
when faced with failures, and have a strong desire
for success. As has been demonstrated in previous
studies that one determinant of intention to become
entrepreneurs starts from within the individual in a
positive view of his surroundings (Suryana and Bayu,
2012). Individual factors such as personality are also
evidenced in (Farradinna et al., 2018) supporting in-
dividual entrepreneurial intentions in managing and
running their business. Another study also supports
that the more positive the entrepreneurial attitude, the
norms that are shown and the stronger self-efficacy
in the individual, the higher the intention to become
entrepreneurial (Wijaya et al., 2015). Other studies
sources explained that the intention of entrepreneur-
ship related to the three essential elements that are
decision-making, a positive perception of, and re-
sponse to opportunity (Krueger Jr et al., 2000). In
fact, we examine three dimensions of personality re-
silience towards entrepreneurial intentions, and the
dimension of commitment is felt to offer a higher
value of influence than other dimensions. This proves
that a high commitment to work shows individu-
als who are able to face life’s challenges and man-
age business opportunities better (Maddi, 2002). We
prove that contributing personality hardiness predicts
entrepreneurial intentions among university students
by 11 percent. One previous study stated that the per-
sonality hardiness of students as entrepreneurs was
able to manage the business they were doing better
than those who showed lower personality hardiness
(Sabela et al., 2014). The same results with the study
of (Fayolle and Gailly, 2015) that identified the de-
terminants of the desire to run a business were the
intention to start a business, to innovate and to take
the decision to run and develop its business unit. This
study has several limitations. The dimensions of per-
sonality hardiness in this research model are not ex-
plained more fully and deeply, which might be a fac-
tor that can influence entrepreneurial intentions. In
addition, this study focuses on students at one partic-
ular university, so there is a high likelihood of limit-
ing the generalization of findings. Furthermore, this
study adopts self-reports that are highly dependent on
student experience about entrepreneurship, thus limit-
ing findings. Universities have an important influence
on getting involved and trying to make students im-
prove entrepreneurial intentions among students. Fac-
ulties and universities collaborate in conducting train-
ing and activities to improve hard and soft skills re-
lated to entrepreneurship. Future researchers must ex-
pand the scope of studies by integrating training ex-
periment methods to increase entrepreneurial inten-
tions that focus on different climates, cultures, and
geographical conditions to deepen our understanding
of the paradigm of entrepreneurial intentions.
The Influence of Personality Hardiness on Entrepreneurial Intention
257
ACKNOWLEDGEMENTS
This research was supported by Universitas Islam
Riau, Indonesia.
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