GO-JEK and Platform-based Economy: How Customer Shifting Their Behavior?

Daniel Hermawan

2019

Abstract

Technological advancements provide convenience, as well as challenges in the business world. The presence of GO-JEK as a platform-based economy changes the business competition map in Indonesia. Not only stopping as a platform to connect providers and service users in the field of transportation, but also GO-JEK becoming a platform-based economy that can connect users with restaurants, logistics, shopping, beauty services, and many more. Through this paper, the authors are interested to see (1) how does GO-JEK change the lifestyle of people from conventional to digital? (2) Does GO-JEK make people dependent on the services they offer? (3) What GO-JEK services are considered to change the way people meet their daily needs? This study will be conducted with quantitative methods, namely using surveys and supplemented by literature studies. The research found that GO-JEK changes the lifestyle of people to digital savvy, make people dependent to GO-JEK's services, and change the behavior of the customer in order to fulfill their daily needs. This research is conducted in Bandung and gathering Generation Y and Z as research respondents. From the study, the author gives an empirical study about how customer shifting their behavior to be a GO-JEK’s loyal customer, either by reliability, responsiveness, and promotion.

Paper Citation

in Harvard Style

Hermawan D. (2019). GO-JEK and Platform-based Economy: How Customer Shifting Their Behavior?.In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - Volume 1: ICIB, ISBN 978-989-758-408-4, pages 121-128. DOI: 10.5220/0008428201210128

in Bibtex Style

@conference{icib19,
author={Daniel Hermawan},
title={GO-JEK and Platform-based Economy: How Customer Shifting Their Behavior?},
booktitle={Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - Volume 1: ICIB,},
year={2019},
pages={121-128},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008428201210128},
isbn={978-989-758-408-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - Volume 1: ICIB,
TI - GO-JEK and Platform-based Economy: How Customer Shifting Their Behavior?
SN - 978-989-758-408-4
AU - Hermawan D.
PY - 2019
SP - 121
EP - 128
DO - 10.5220/0008428201210128