A Textual Thematic Analysis: Tools to Measure the Readiness of
Industry towards the Disruption Era
Pijar Suciati
1
, Mareta Maulidiyanti
1
and Sri Rahayu
2
1
Public Relations Studies, Vocational Education Program, Universitas Indonesia, Depok, West Java, Indonesia
2
Creative Advertising Studies, Vocational Education Program, Universitas Indonesia, Depok, West Java, Indonesia
Keywords: Readiness, Industry 4.0, Thematic Analysis, Textual Analysis
Abstract: This study aims to examine the many tools of readiness measurement of the various Industry to face the
disruption era the industry 4.0. In order to perform this research, a qualitative textual thematic analysis was
used to discover the best-combined way to measure the readiness of the industries facing the era of Artificial
Intelligence and robotics. Themes were found in analysis to show the comprehensive ways in which how to
measure the readiness. The results of this research are the existing models at this time can be used to
measure industry readiness in dealing with industry 4.0 depending on the tendency of the researcher
(tangible, intangible, or combined). Besides, the results of this study can be opened up for other researchers
to develop existing models by adding elements of the dimensions of “psychology” and “environment”. The
finding of this research shall provide input to industries and practitioners which tools to use to analyze their
readiness so that they can prepare and improve their product and services, strategy and organization, and
business model to face the revolutionary industry 4.0. Future studies are needed to elaborate on the result of
this study into a broader scale.
1 INTRODUCTION
Technology can be defined as “the practical
application of knowledge, especially in certain
fields” (Merriam-Webster, 2017). Thus, technology
shows the existence of specific knowledge, as well
as the practical application of that knowledge.
According to this point of view, technology is often
seen as an illustration of science and everyday life
(Bonciu, 2017). The developing technology forces
people to follow developments that are very broad in
all fields and affect their lives and human lifestyles.
One of the most revolutionary technologies in
the history of human life is “the Internet”.
Transformation of the internet is becoming more
complicated because it is developing from Web 1.0
to Web 4.0. Web 1.0 restricts users from only
reading content from the web, while Web 2.0 allows
users to contribute to the web by creating, storing
and sharing content. Web 3.0 is even more advanced
by using semantics, creating better communication
between humans and machines. Web 3.0 moves
from the connection between data and knowledge,
using keywords and tags to connect based on natural
language and intrinsic meaning. This development
can improve information search and data sharing.
Although Web 3.0 is still under development, the era
of Web 4.0 has arrived. Web 4.0 brings connections
to the web anytime and anywhere, personalized
services through data usage and ongoing
connections with other users (Boer, Ajam, Rompay,
2019). This complex and growing web-based
technology create various conveniences. One of
them is making companies more sophisticated,
reliable, and able to improve services to their
stakeholders (Amoroso & Hunsinger, 2009).
Devices with sophisticated technology attract much
attention and also researchers. People began to enjoy
this World Wide Web technology since the late
1990s, and cloud computing began several years ago
(Saariko, Westergren, Blomquist, 2017).
Unnoticed by many people, the 4.0 Industrial
Revolution began to be present in our midst. Based
on the World Economic Forum (WEF), industrial
revolution 4.0, it is hyper automation and
connectivity based on Artificial Intelligence (A.I.),
big data, robots, and the Internet of Things (IoT).
A.I., Big Data, and robotics can increase
productivity and increase industrial production.
Robots that use A.I. can make complicated decisions
404
Suciati, P., Maulidiyanti, M. and Rahayu, S.
A Textual Thematic Analysis: Tools to Measure the Readiness of Industry towards the Disruption Era.
DOI: 10.5220/0010686100002967
In Proceedings of the 4th International Conference of Vocational Higher Education (ICVHE 2019) - Empowering Human Capital Towards Sustainable 4.0 Industry, pages 404-411
ISBN: 978-989-758-530-2; ISSN: 2184-9870
Copyright
c
2021 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
on their own like humans. Hyper automation and
hyperconnectivity are increasing not only at the
national level but also globally by using information
and communication technology (ICT). IoT is the
core technology for creating hyperconnectivity in
the Cyber-Physical Systems (CPS) that connects
technology, nature, and humans (Park, 2018).
At the WEF annual Davos meeting from 2016,
the problem of the fourth industrial revolution and
some aspects of this new phase or cycle of industrial
progress were presented by different authors.
According to WEF Chair Klaus Schwab, as the
originator of the term and theme of the fourth
industrial revolution in the Davos debate, the phase
of industrial development begins now, and is
“marked by the ubiquitous and cellular internet,
censors that are smaller, stronger, and cheaper, with
artificial intelligence and machine learning “we can
see its evolution in the world with virtual and
physical systems interrelated in the making, service,
and other human activities (Prisecaru, 2016).
There are opinions similar to the definitions of
WEF regarding the terms “Industry 4.0.” and
“Fourth Industrial Revolution” (FIR), public
institutions (such as the German, US, Italian, French
and Hollande governments), private institutions
(Economic Forum World, Hedge Funds, commercial
banks), from a variety of literature. Industry 4.0
refers to the incomplete transformation of the
production of goods and services produced due to
the adoption of a new wave of technological
innovation: collaborative interconnected robots;
machine learning; Artificial intelligence; 3D printers
connected to digital development software;
interconnected machine simulations; integration of
information flows along the value chain; multi-
directional communication between the
manufacturing process and the product (Internet of
Things) (Caruso, 2018).
In the last ten years, the Internet of Things (IoT)
has influenced organizations and companies to carry
out their daily activities. This is also influenced by
what is called Smart City, when the goal of IoT is to
exploit information and communication technology
(ICT) and support value-added services for the
population, giving companies more opportunities to
innovate through the use of the latest technology.
(Bresciani, Ferraris, Del, 2018). For some, IoT can
be very profitable, but some others feel IoT shifts
the role that was previously performed by humans.
With modern and instant life and technology
compilation making things faster, Internet-of-Things
(IoT) is now more comfortable and more accessible,
allowing companies to take advantage of IoT to
improve their tourism results. IoT allows physical
devices to connect and exchange data through the
internet by gathering strategic information, thus
creating opportunities for companies to be more
efficient and responsive to market changes (Lo &
Campos, 2018).
Another technology used in industry 4.0 is
Artificial Intelligence (A.I.), which, according to
some experts, discusses any device that solves its
environment and takes actions that maximize the
chances of success in several purposes. These
technologies include machine learning, rule-based
systems, supporting natural languages, and the
introduction of acceptance. After completing the rise
and fall in popularity, A.I. technology is now
increasingly difficult to diffuse. In the emergence of
the concept of web 3.0, Internet of Things (IoT),
open innovation, and large and open data, A.I. has
gained momentum as a series of technologies
collected in many fields of Industry, such as finance,
automotive, retail, travel and media (Qian &
Medaglia, 2018). This disruptive era affected the
existing Industry, various industries, as mentioned
earlier, they must be able to keep up with the
technological developments so as not to lag behind
the times. Business organizations continue to look
for ways to benefit from their competitors. Most
companies focus on producing as much as possible
without considering the right request. Recently,
businesses have begun to find more efficient ways to
deal with significant turnover (Erasmus, Rothman,
Eeden, 2011), namely with the technology and
automation offered by the era of the disruption.
Because various industries have successfully
adapted automation, government institutions have
also begun to adopt various Artificial Intelligence
(A.I.) technologies in various domains (e.g. Health,
taxation and education); However, extensive
research is needed to exploit the full potential of A.I.
in the public sector and utilize various A.I.
technologies to address significant problems and
needs. There has been a new approach, as well as an
ICT platform architecture that supports it, for the
continued exploitation of certain A.I. technologies,
namely chatbots, in the public sector to address
critical issues: increasing communication between
government and citizens (who have long been in
trouble) (Androutsopoulou, Karacapilidis, Loukis,
Charalabidis, 2018).
Many researchers have accepted this fact in
various ways. At present, starting to become
unnecessary, especially on raising awareness about
what is the 4.0 trend. This trend, at some point, has
been advancing rapidly in many companies, and
A Textual Thematic Analysis: Tools to Measure the Readiness of Industry towards the Disruption Era
405
furthermore, the dynamics are consistent with the
current high rate of change. Meanwhile, not only in
technological change; they incorporate further
changes, e.g., on demographics and climate. Today’s
question is how quickly trend 4.0 will penetrate into
the daily lives of companies - and into society as a
whole. Various readiness indices and maturity
models can help companies to make easier, faster
decisions about how they should build Industry 4.0,
and at what time. Both of these shows not only the
position of the company but also the position of its
competitors. At present, attention is shifting to tasks
related to implementing the changes needed and
determining expectations in addition to the benefits
associated with their deployment. For example,
achieving the highest possible flexibility and
increasing the availability of products and services,
together with further cost reductions, decreased
resource consumption, and reduced environmental
impact, etc. (Basl & Petr, 2019).
The purpose of this research is to analyze and
summarize the readiness index and maturity model,
compare their essential characteristics, and integrate
them into their groups. These groups set the selected
maturity model and relative readiness index to each
other, then simultaneously identify areas where there
is potential for the basic model in further research.
Finally, the proposed themed group is an essential
guideline for the development of further analysis
from fields such as psychological and environmental
that are predicted to play a significant role in the
level of company preparedness.
2 LITERATURE REVIEW
2.1 Industry 4.0
Hannover Expo 2011 is a new era for the German
Industry because of the debut of Industry 4.0. The
concept of smart factories in the future will produce
smart products for the global market. Deeper
horizontal and vertical integration will result from
each member of the value chain, while collaboration
will move to a service-based model. The physical
and virtual world produces products that become
intelligent and will control production.
Personalization of specially made products will be
produced using sophisticated mass production
technology (Pongrácz, 2016).
Industry 4.0 concept has a characteristic as a
fully automatic and optimal transformation of
production and manufacturing environment.
Production processes vertically and horizontally in
the company system. Sensors, machines, and I.T.
systems are interrelated in the value chain across
corporate boundaries. For this purpose, the Cyber-
Physical System (CPS) is the foundation for smart
factories. New smart factories are still operating in a
geographical environment, and the performance of
these production units is related to the condition of
the community and the region where they are
located. Collaboration between Industry, University
and Local Government is essential because human
factors become essential in innovation to enter the
global competition (Basl & Kopp, 2017).
Figure 1: Industry 4.0 Smart Factory [16]
Figure 1 describes the process of how the smart
factory is running. It started from big data that is
converted into physical activities through the I.T.
support and control. In developed countries, Industry
4.0 has been a particular concern for the past few
years. In these countries, national initiatives, projects
or institutions related to Industry 4.0 are being
prepared or supported. For example, Germany offers
a strategic initiative “Industrie 4.0”. France, the
“Industrie du Futur” project is being developed.
Apart from a country, this trend is increasingly in
demand by businesses. (Basl & Kopp, 2017).
Looking at the current condition of Industry 4.0,
it is essential to know the prerequisites that must be
met so that new concepts can be introduced in
industrial manufacturing systems. At least the
following things must be fulfilled:
1. Production stability must be guaranteed
during the transition phase.
2. A gradual investment must be carried out
because most industrial processes cannot
bear a significant investment once.
ICVHE 2019 - The International Conference of Vocational Higher Education (ICVHE) “Empowering Human Capital Towards Sustainable
4.0 Industry”
406
3. Excellent protection is needed. Related to
cybersecurity issues (Rojko, 2017)
The modern concept is not limited to production
systems but also includes a complete chain (from
suppliers to customers) and all company functions
and services. It is not easy to fulfil this criterion
because only a few ‘concepts’ of the Industry 4.0
concept can currently be applied.
2.2 Technology Maturity Index
In general, the term “maturity” refers to a “state of
being complete, perfect, or ready” (The Oxford
English dictionary, 1989) and implies some progress
in the development of a system. Accordingly,
maturing systems (e.g. biological, organizational or
technological) increase their capabilities over time
regarding the achievement of some desirable future
state. Maturity can be captured qualitatively or
quantitatively discretely or continuously (Kohlegger,
Maier, Thalmann, 2009).
A maturity model is used as an instrument to
conceptualize and measure the maturity of the
organization or process in specific target countries.
Then what is labelled synonymously is the readiness
model to capture the starting point and make it
possible to initialize the development process.
Understanding the difference between readiness and
maturity in terms of assessing readiness occurs
before engaging in the maturity process. In contrast,
the maturity assessment aims to capture the
circumstances that occur during the maturity
process, for example in energy and utility
management (Ngai, Chau, Poon, To, 2013), in the
field of manufacturing environmental design or lean
manufacturing (Pigosso, Rozenfeld, McAloone,
2013).
In evaluating at the company level, as in
individual companies, the situation is different from
at the “macro” level. There is no comparison of the
large number of companies involved, but regular
evaluations and self-evaluations to determine the
stage of the company’s maturity. This causes the
maturity model to dominate at this micro-level (in
contrast to the macro level, where the readiness
index dominates).
2.3 Readiness Index
Company will always be in a particular
environment, which requires digitalization and the
ability to innovate. Therefore, we can see company
evaluations not only from a “micro” perspective but
also from the perspective of a broader context. One
of these is the individual dimension of the German
RAMI 4.0 reference model for Industry 4.0, which is
often mentioned by many researchers, also
containing this link in itself (Studie Industrie 4.0,
2014, CSC-Stuie, Industrie 4.0, 2015). Within this
“macro” view, we are viewing the whole of society
or individual nations. Multiple significant readiness
indexes have long existed in this respect, such as:
1. NRI (Networked Readiness Index) (BCG,
2016);
2. GII (Global Innovation Index) (Wang,
Towara, Anderl, 2017);
3. GCI (Global Competitiveness Index) (Suri,
Cadavid, Alferez, Dhouib, Tucci-
Piergiovanni, 2018).
And further
4. OECD scoreboard (Global Information
Technology Report, 2016).
For direct evaluations of Industry 4.0,
meanwhile, this concerns:
5. The Industry 4.0 Readiness Index from
Roland Berger (Dutta, Lanvin, Wunsch-
Vincent, 2018).
Industry 4.0 assessment readiness at the
company level is based on an independent
assessment. Information is collected through internet
surveys or telephone interviews. The initial survey,
targeting general information about awareness,
perceptions, attitudes, etc. Some of them sought
more detailed information about the company,
manufacturing (such as decision-making processes,
smart manufacturing technology, data security) and
branch-specific data (Schwab, 2018). A similar
approach is also observed internationally, (OECD
Science, Technology and Industry Scoreboard 2017)
for the DACH region (Germany, Austria,
Switzerland), and at the global level provides more
descriptive information about the phenomenon
(Siepen, 2015).
3 METHODOLOGY
In order to perform this research, qualitative textual
thematic analysis is used to find the best-combined
way to measure the readiness of the Industry is
facing the era of Artificial Intelligence and robotics.
After the analysis is done, the theme will be found to
show the exact way in which to measure readiness.
The combination method used can produce a full
understanding of this topic. Starting with textual
A Textual Thematic Analysis: Tools to Measure the Readiness of Industry towards the Disruption Era
407
analysis to establish a basic framework than the
thematic analysis that then occurs
3.1 Textual Analysis
Textual analysis is used for content analysis because
nothing can be measured. I need to see the big
picture to get started. The textual analysis allows
texts to be separated and then linked together
(Berger, 1995). Because quantitative content
analysis does not occur, this can be seen as
qualitative content analysis, to some extent, namely
coding. There are no statistical tests on the data
carried out. The texts are seen as a whole and
permitted for more precious comparisons between
them (Berger, 1995).
These journals are analyzed according to their
content and meaning, not their structure (Fairclough,
1992). For this study, the way journals present texts
are not as important as what they say in them. The
textual analysis allows researchers to examine how
words are presented to the reader. Prior (2004) states
that before the research begins, the angle of the text
to be analyzed must be decided. For this research,
the text is examined in a way to measure the
readiness of the Industry to face the industrial era
4.0 (Prior, 2004). The textual analysis in this
research is based on ten published research papers
by a range of 5 years (2015 – 2019).
3.2 Thematic Analysis
The thematic analysis was performed after the
textual analysis in 10 research journals about the
Industry’s readiness to face the Industry 4.0 era that
using different measurement index in the range five
years (2015-2019), they are:
1. A Maturity Model for Assessing Industry
4.0 Readiness and Maturity of
Manufacturing Enterprises by Andreas
Schumacher, Et. al (2016)
2. How to Measure Industry 4.0 Readiness of
Cities by G. Nick, F. Pongrácz (2016)
3. Study of the Readiness of Czech
Companies to the Industry 4.0 by Jakub
Kopp, Josef Basl (2017)
4. Assessing Industry 4.0 Readiness of
Enterprises by Zoltán Rajnai, István Kocsis
(2018)
5. Companies on the Way to Industry 4.0 and
Their Readiness by Josef Basl (2018)
6. Industry 4.0 – Are we ready? by Ślusarczyk
B. (2018)
7. Rapidly Arriving Futures: Future Readiness
for Industry 4.0 by A.P. Botha (2018)
8. A Metamodel for Evaluating Enterprises
Readiness in the Context of Industry 4.0 by
Josef Basl and Petr Doucek (2019)
9. Assessing Industry 4.0 Readiness in
Manufacturing: Evidence for the European
Union by Isabel Castelo-Branco, Et. al.
(2019)
10. Industry 4.0 Readiness in manufacturing
Companies: Challenges and Enablers
Towards Increased Digitalization Carla
Gonçalves Machado, Et. al. (2019)
These themes were extracted from the initial
analysis. “Thematic analysis is the search for themes
that emerge as important for the description of
phenomena” (Fereday, Muir-Cochran, 2006, p. 3).
The phenomenon encountered in this study is the
dimensions and indicators that measure the readiness
of new technologies to come. When conducting a
thematic analysis, the researcher will read and reread
the text carefully; it is essential to reveal the patterns
contained in the data. This enables the emergence of
appropriate analytical categories. For this study, the
researcher categorized into three categories: 1)
Dimensions, 2) Sub Dimension, 3) Leveling
(Fereday, Muir- Cochran, 2006).
After the content is separated into several
categories, the data must be combined and used to fit
the sub-theme. Then from the results of the
discussion, these themes will be justified from the
researchers’ perspective to give the reader a better
understanding of what is pulled from the data that is
considered necessary. All of this lead to how viral
marketing is being used for cyber marketing and
public relations, which was the ultimate goal (Arson,
1994). In this research, the theme is decided into 4,
they are; 1) Tangible Area Domination Models, 2)
Intangible Area Domination Models, 3) Combined
Area Domination Models, 4) Complete Component
Models.
3.3 Limitations
The weakness of textual and thematic analysis is its
subjective nature. Because texts can carry many
meanings, different people can interpret information
in different ways. It is recognized that qualitative
research cannot be generalized, and this applies to
this research. For preliminary work in this field, this
is acceptable. This is the beginning of future
research dealing with the readiness of the Industry to
face industry 4.0 (Stacks, 2002).
ICVHE 2019 - The International Conference of Vocational Higher Education (ICVHE) “Empowering Human Capital Towards Sustainable
4.0 Industry”
408
3.4 Analysis
The guidelines established by the coding sheet guide
the researcher was putting the article into categories
according to the topic. Unlike content analysis, there
is no sum in trend grouping. Articles are read in a
way that looks for where the data is in a predefined
category. By separating articles into trends, thematic
analysis is then produced. The thematic analysis
looks at each broad category defined by textual
analysis, then draws on more specific themes.
Themes will give a better picture of what happens to
readiness measurements. Propositions that are
guided by analysis and repeatedly referred to ensure
that the theory is related to what is being discussed.
The theory is the framework for this entire thesis,
which will show the importance of this research in
an academic and practical perspective.
4 RESULTS AND CONCLUSIONS
From the thematic textual analysis, it can be
concluded that from the 11 existing models all can
be used to assess industry readiness in a
predominantly substantive area, namely around
products, technology, skills, data, and corporate
strategy in dealing with 4.0. There is a model that is
unexpectedly dominated by assessments of
intangible areas such as value/culture, social,
behaviour, events, etc. If further research wants a
balanced combination of tangible and intangible
areas, a model can be used:
1. Metamodel for Evaluating Enterprises
Readiness Within Industry 4.0 (Josef Basl
and Petr Doucek, 2019)
2. Industry 4.0 Maturity Model of
Manufacturing Enterprises (Andreas
Schumachera, Selim Erol, Wilfried Sihn,
2016)
3. Roland Berger Industry 4.0 Readiness
Index (Roland Berger, 2016)
For researchers who want to use a mature and
complete model (dimensions, sub-dimensions, and
level indexes) can use the following model:
1. Roland Berger Industry 4.0 Readiness
Index (Roland Berger, 2016)
2. Industry 4.0 Maturity Model of
Manufacturing Enterprises (Andreas
Schumachera, Selim Erol, Wilfried Sihn,
2016)
3. The Forrester Digital Maturity Model
(Martin Gill and Shar VanBoskirk, 2016)
4. Future Readiness Index for Industry 4.0
(A.P. Botha, 2018)
Table 1: The Thematic Results Table
Researchers’ findings in the following textual
analysis are; no dimensions or sub-dimensions have
been found that assess and measure the
psychological and mental readiness of workers and
professionals who will face the era of disruptive
industry 4.0. Measurements made are about skills
and abilities in managing, operating, and adapting to
technology 4.0. Also, from the existing model, no
one mentioned the readiness of the Industry in terms
of the environment. Green I.T. is becoming a hot
topic in the world, and it would be nice if the
measurement model of Industry 4.0 readiness also
reviews and measure the environment (recycled tech
waste, green office, etc.).
The conclusion is the existing models at this
time can be used to measure industry readiness in
dealing with industry 4.0 depending on the tendency
of the researcher (tangible, intangible, or combined).
Researchers and industry players can choose models
that suit their needs. In addition, the results of this
study can be opened up for other researchers to
develop existing models by adding elements of the
dimensions of “psychology” and “environment”.
ACKNOWLEDGEMENTS
I’d like to show my gratitude to my co-authors for
sharing their pearls of wisdom and knowledge with
me during the making of this research. I am also
immensely grateful to Program Pendidikan Vokasi
Universitas Indonesia for funding the publication of
A Textual Thematic Analysis: Tools to Measure the Readiness of Industry towards the Disruption Era
409
this research. Any errors and imperfections in this
research are my own and should not tarnish the
reputations of these esteemed persons mentioned.
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