Social Media Marketing’s Influence on Customer Loyalty: A Case Study of Siloam Hospital

Radityo Kusumo Santoso, Nur Fadillah Dewi

2019

Abstract

Rapid technological developments are affecting the intersection of life and the nation’s economy, disrupting the way humans interact and communicate. This change affects how economic activities are conducted place, especially in marketing, where customer retention is the most crucial objective. This study thereby determines whether social media influences consumer loyalty by employing a quantitative approach with multiple regression. Data were collected by distributing questionnaires to 32 respondents who were inpatients at Siloam Hospital.

Paper Citation

in Harvard Style

Kusumo Santoso R. and Fadillah Dewi N. (2019). Social Media Marketing’s Influence on Customer Loyalty: A Case Study of Siloam Hospital. In Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE, ISBN 978-989-758-530-2, pages 258-265. DOI: 10.5220/0010673500002967

in Bibtex Style

@conference{icvhe19,
author={Radityo Kusumo Santoso and Nur Fadillah Dewi},
title={Social Media Marketing’s Influence on Customer Loyalty: A Case Study of Siloam Hospital},
booktitle={Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,},
year={2019},
pages={258-265},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010673500002967},
isbn={978-989-758-530-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,
TI - Social Media Marketing’s Influence on Customer Loyalty: A Case Study of Siloam Hospital
SN - 978-989-758-530-2
AU - Kusumo Santoso R.
AU - Fadillah Dewi N.
PY - 2019
SP - 258
EP - 265
DO - 10.5220/0010673500002967